We’re surrounded by opinions and messaging. Every political party, news outlet, and corporation seems to have something to say, something they want you to buy, or buy into. But is all this messaging actually helping us deal with the big problems, like wars, global warming, the economy? Not to mention the important little things like, say, viruses?

In fact -- wouldn’t a little less messaging and a little more listening be good for what ails us? As the values-driven Generation Z comes online, governments, brands, and organizations are starting to ask themselves: How do we encourage conversations that are respectful, and interesting? Conversations that go beyond our silos? Podcasts definitely have a role to play here. But what about branded podcasts? Are they to be trusted? Or are they glorified advertorials?

Join Jen Moss and Roger Nairn, the founders of JAR Audio -- a fast-growing branded podcasting company from Vancouver, Canada, known for making high quality, story-driven work. JAR’s Executive Producer Claudia Kwan interviews them about the many ways that progressive brands are entering into the podcasting space, and what this means for listeners. Do brands have a place in the valuable real-estate between your ears? www.jaraudio.com