Custom skincare company
Curology is scaling their presence in podcast advertising through authentic partnerships conveyed in host-read ads. With expert Vanessa Lam recently added to the team, they’re excited to continue seeing success from their direct-response ads.
Danielle Urban, Magellan AI’s Director of Growth Marketing, interviewed Vanessa to learn about how they are creating their media plan, evaluating shows, and what the future holds for podcast advertising - both at Curology and in the industry as a whole.
Magellan AI creates tools that help marketers spend intelligently on podcast advertising. Advertisers rely on the platform for media planning, competitive intelligence, airchecks, and more. Publishers log in to track brands’ spending, placements on competitive shows, and to receive notifications about advertiser activity in the podcast space. To learn more about Magellan AI, visit
www.magellan.aiSpecial thanks to our hosts
Michelle Khouri of
FRQNCY Media and
Tom Webster of
Edison Research.
Up Next was created by
Bryan Barletta of
Sounds Profitable.
The entire project was produced by
Evo Terra of
Podcast Pontifications and edited and mixed by
Marcus dePaula of
Podcast Audio Lab.