Custom skincare company Curology is scaling their presence in podcast advertising through authentic partnerships conveyed in host-read ads. With expert Vanessa Lam recently added to the team, they’re excited to continue seeing success from their direct-response ads.

Danielle Urban, Magellan AI’s Director of Growth Marketing, interviewed Vanessa to learn about how they are creating their media plan, evaluating shows, and what the future holds for podcast advertising - both at Curology and in the industry as a whole.

Magellan AI creates tools that help marketers spend intelligently on podcast advertising. Advertisers rely on the platform for media planning, competitive intelligence, airchecks, and more. Publishers log in to track brands’ spending, placements on competitive shows, and to receive notifications about advertiser activity in the podcast space. To learn more about Magellan AI, visit www.magellan.ai

Special thanks to our hosts Michelle Khouri of FRQNCY Media and Tom Webster of Edison Research.

Up Next was created by Bryan Barletta of Sounds Profitable.
The entire project was produced by Evo Terra of Podcast Pontifications and edited and mixed by Marcus dePaula of Podcast Audio Lab.

<div>Custom skincare company <a href="https://curology.com/">Curology</a> is scaling their presence in podcast advertising through authentic partnerships conveyed in host-read ads. With expert Vanessa Lam recently added to the team, they’re excited to continue seeing success from their direct-response ads.<br><br>Danielle Urban, Magellan AI’s Director of Growth Marketing, interviewed Vanessa to learn about how they are creating their media plan, evaluating shows, and what the future holds for podcast advertising - both at Curology and in the industry as a whole.<br> <br>Magellan AI creates tools that help marketers spend intelligently on podcast advertising. Advertisers rely on the platform for media planning, competitive intelligence, airchecks, and more. Publishers log in to track brands’ spending, placements on competitive shows, and to receive notifications about advertiser activity in the podcast space. To learn more about Magellan AI, visit <a href="http://www.magellan.ai/">www.magellan.ai</a><br><br>Special thanks to our hosts <a href="https://www.linkedin.com/in/michellekhouri/">Michelle Khouri</a> of <a href="https://frqncy.media/">FRQNCY Media</a> and <a href="https://www.linkedin.com/in/tomwebster/">Tom Webster</a> of <a href="https://www.edisonresearch.com/">Edison Research</a>.<br><br>Up Next was created by <a href="https://www.linkedin.com/in/bryanbarletta/">Bryan Barletta</a> of <a href="https://soundsprofitable.com/">Sounds Profitable</a>.<br>The entire project was produced by <a href="https://www.linkedin.com/in/evoterra/">Evo Terra</a> of <a href="https://podcastpontifications.com/">Podcast Pontifications</a> and edited and mixed by <a href="https://www.linkedin.com/in/marcusdepaula/">Marcus dePaula</a> of <a href="https://www.meonlylouder.com/podcastaudiolab">Podcast Audio Lab</a>.</div>

We’ve taken the standard up front format for advertising sales and adapted it to showcase the best aspects of podcasting, uniquely designing and developing something that better fit the podcast audience. Our goal was simple: use audio to sell audio, and deliver an experience that feels very “podcast”. 

And now, you’re invited to experience all the great content from Sounds Profitable’s Up Next Spring 2021 right in your podcast player, on your own schedule, thanks to our friends at Supercast.

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