In this episode of Unscripted, hosts Tyne Morgan and Clinton Griffiths are joined by Colin Woodall, CEO of the National Cattlemen’s Beef Association, for a deep dive into the challenges and opportunities in the cattle industry. They cover everything from surging beef demand and the carnivore diet trend to cattle prices and the Maha Movement’s influence. The conversation also explores the looming threat of the New World Screwworm fly, the hurdles in controlling its spread, and Secretary Rollins’ controversial decision to close the border. They discuss the risks of misinformation in the market and the debate over 24/7 agricultural futures trading—highlighting its potential impact on volatility and costs for farmers and ranchers.