Our voice for this ad raised the very valid point that she’s all over Newstalk ZB and her reading a testimonial style ad could clash on air. With an urgent deadline, a new voice wasn’t really an option. So she read the whole ad in her usual style and delivered it perfectly. Then using AI speech to speech we re-skinned her as a new character. This was a quick and elegant solution to our problem.

Hybrid Copywriter Lucas Hogan, Audio Engineer Lara Franks, Media Specialist Steve Keats

Our voice for this ad raised the very valid point that she’s all over Newstalk ZB and her reading a testimonial style ad could clash on air. With an urgent deadline, a new voice wasn’t really an option. So she read the whole ad in her usual style and delivered it perfectly. Then using AI speech to speech we re-skinned her as a new character. This was a quick and elegant solution to our problem.
Hybrid Copywriter Lucas Hogan, Audio Engineer Lara Franks, Media Specialist Steve Keats

Discover how the unreal audio of AI is now shaping the sound our advertising campaigns... in a very real way. New audio drops weekly through June!

Discover how the unreal audio of AI is now shaping the sound our advertising campaigns... in a very real way. New audio drops weekly through June!

Unreal Audio

A showcase of NZME's best audio creative work.

A showcase of NZME's best audio creative work.

Maintain to Profit

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/3cd4313a-903e-4ce9-bd67-b19a01416923/transcript

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