You’re about to hit play on Part 4 of the Business Within Your Business Unemployed & Afraid Mini-Series, and join your host side by side in the creation of an online course - an idea that could work fantastically well for your business too...

So you build a course, but how do you get it out there? How do any of us market something like this? 

In this episode I chat with Mia Fileman from Campaign Del Mar for some top notch advice on how to market a course, working with what you’ve got.  

You'll hear about: 
Setting realistic expectations
Making your offering clear and convert-able
The value of social proof
Falling in love with your owned media assets
The best methods for course awareness 
And why you need to fall in love with marketing (if you’re not already)

Us small-business folks tend to go it alone much of the time, but there is just so much goodness to be gained by asking for help so I’m doing just that for both of us listener.

In this Mini-Series with Squarespace, we’re exploring all the questions and tackling the very real challenges along the way, so that YOU feel more empowered in making your own online course real. 

Hidden inside your business, is another business, ready to be built on everything you learned to get you here.

Be one of the first to access my online course on building your small-business a big branded podcast at goodsideofthebed.com.au 

Check out Squarespace Courses at https://www.squarespace.com/ecommerce/online-courses

And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn

Join our Facebook Group



And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au

You’re about to hit play on Part 4 of the Business Within Your Business Unemployed &amp; Afraid Mini-Series, and join your host side by side in the creation of an online course - an idea that could work fantastically well for your business too...
So you build a course, but how do you get it out there? How do any of us market something like this? 
In this episode I chat with Mia Fileman from Campaign Del Mar for some top notch advice on how to market a course, working with what you’ve got.  
You'll hear about: 
<ul>
<li>Setting realistic expectations</li>
<li>Making your offering clear and convert-able</li>
<li>The value of social proof</li>
<li>Falling in love with your owned media assets</li>
<li>The best methods for course awareness </li>
<li>And why you need to fall in love with marketing (if you’re not already)</li>
</ul>
Us small-business folks tend to go it alone much of the time, but there is just so much goodness to be gained by asking for help so I’m doing just that for both of us listener.
In this Mini-Series with Squarespace, we’re exploring all the questions and tackling the very real challenges along the way, so that YOU feel more empowered in making your own online course real. 
Hidden inside your business, is another business, ready to be built on everything you learned to get you here.
Be one of the first to access my online course on building your small-business a big branded podcast at <a href="http://www.goodsideofthebed.com.au">goodsideofthebed.com.au </a>
Check out Squarespace Courses at <a href="https://www.squarespace.com/ecommerce/online-courses">https://www.squarespace.com/ecommerce/online-courses</a>
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> , <a href="https://www.threads.net/@unemployedandafraid">Threads</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
 
And show your support for this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
You can reach your host on email <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a> on <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>
or via <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a>

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

Access Your Podcast Strategy Session below... 

Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to goodsideofthebed.com.au/concept-creation-session to book



This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 
Access Your Podcast Strategy Session below... 
Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to <a href="https://goodsideofthebed.com.au/concept-creation-session">goodsideofthebed.com.au/concept-creation-session</a> to book
 
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

Access Your Podcast Strategy Session below... 

Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to goodsideofthebed.com.au/concept-creation-session to book

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 
Access Your Podcast Strategy Session below... 
Want to secure access to a 1:1 Podcast Strategy Session with Kim Kerton, and plan your own incredible podcast for 2025? Head to <a href="https://goodsideofthebed.com.au/concept-creation-session">goodsideofthebed.com.au/concept-creation-session</a> to book
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok

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