When we become business owners there’s that inevitable moment when you realise you need to get yourself out there - to become the face of your brand, build your personal brand, promote your business etc. 

There’s a lot of cultural "stuff", and a lot of inbuilt fear and bias, that will make us not want to put ourselves out there - but we’ve got to block it all out, metaphorically or literally, and crack on - you might be an employee without a personal brand, or a new business owner building both your company and your own profile, or have been in it for a while. It really is never too late or too early to start putting yourself out there, and particularly when the stakes aren't as high. 

In this episode your host Kim Kerton shares her own experience of not actively building her brand while working a corporate role, and an eye opening exchange with someone who “shudders” at self-promotion. 

If you need a little support and perspective to become who you want to be, to build a brand now or in the future, this episode is for you. 

Here is the Tall Poppy Syndrome White Paper by Women of Influence I mention in the episode. 

Listen to Aimee McNee share her story on blocking out everyone you know so you can be cringe on Apple or Spotify

Follow Unemployed & Afraid (and get in touch!) on IG ,LinkedIn and TikTok

Connect with Kim on LinkedIn

Subscribe to the Unemployed & Afraid newsletter at unemployedandafraid.com.au

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa atbuymeacoffee.com/unemployedpod

When we become business owners there’s that inevitable moment when you realise you need to get yourself out there - to become the face of your brand, build your personal brand, promote your business etc. 
There’s a lot of cultural "stuff", and a lot of inbuilt fear and bias, that will make us not want to put ourselves out there - but we’ve got to block it all out, metaphorically or literally, and crack on - you might be an employee without a personal brand, or a new business owner building both your company and your own profile, or have been in it for a while. It really is never too late or too early to start putting yourself out there, and particularly when the stakes aren't as high. 
In this episode your host Kim Kerton shares her own experience of not actively building her brand while working a corporate role, and an eye opening exchange with someone who “shudders” at self-promotion. 
If you need a little support and perspective to become who you want to be, to build a brand now or in the future, this episode is for you. 
Here is the <a href="https://www.womenofinfluence.ca/tps/">Tall Poppy Syndrome White Paper</a> by Women of Influence I mention in the episode. 
Listen to Aimee McNee share her story on blocking out everyone you know so you can be cringe on <a href="https://podcasts.apple.com/nz/podcast/what-we-are-doing-is-too-vulnerable-too-scary-to-not/id1598847931?i=1000564431155">Apple</a> or <a href="https://open.spotify.com/episode/025JiGoggNNgYZLTDTrFSs?si=b40388eae0474089">Spotify</a> 
Follow Unemployed &amp; Afraid (and get in touch!) on<a href="https://www.instagram.com/unemployedandafraid/?hl=en"> IG</a> ,<a href="https://www.threads.net/@unemployedandafraid"> </a><a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a> and <a href="https://www.tiktok.com/@unemployedandafraidpod">TikTok</a>
Connect with Kim on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a> 
Subscribe to the Unemployed &amp; Afraid newsletter at <a href="http://unemployedandafraid.com.au">unemployedandafraid.com.au</a> 
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at<a href="https://www.buymeacoffee.com/unemployedpod"> </a><a href="http://buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

 

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It&rsquo;s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.&nbsp;
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok
&nbsp;

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It&rsquo;s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.&nbsp;
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok