This is the story of Ami and Sian, co-founders of Pleasant State, who if you haven’t heard of yet you definitely should get to know.

This episode feels like a masterclass in vision, purpose, grit and excellent brand marketing – all the things needed for a thriving business.

We talk about:


Being a bootstrapped and crowd-funded business - getting real about how the financing works and why tight cashflow management is pivotal


The value of the right business partners and how to find them


The importance of market research for product development


How to build a community using the tools as your fingertips, an aspect of business that simply cannot be overlooked.


And both the value and balance between showing up as a face of your brand while keeping your own sense of identity

If you’re anything like me you’ll be taking notes throughout the episode, because my guests today are so generous with their story, which uplifts and motivates us all in this business gig.

Check out Pleasant State Online where you can shop their game-changing products and follow on IG (both linked here but if you can’t click straight through from your podcast app just google “Pleasant State”)

And if you’re interested in being part of their exciting business through investing, head to their website and be sure to subscribe for updates as it's launching very soon!

And don’t forget to follow Unemployed & Afraid on IG and LinkedIn

Join our Facebook Group

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au

This is the story of Ami and Sian, co-founders of Pleasant State, who if you haven’t heard of yet you definitely should get to know.
This episode feels like a masterclass in vision, purpose, grit and excellent brand marketing – all the things needed for a thriving business.
We talk about:
<ul data-rte-list="default">
<li>
Being a bootstrapped and crowd-funded business - getting real about how the financing works and why tight cashflow management is pivotal
</li>
<li>
The value of the right business partners and how to find them
</li>
<li>
The importance of market research for product development
</li>
<li>
How to build a community using the tools as your fingertips, an aspect of business that simply cannot be overlooked.
</li>
<li>
And both the value and balance between showing up as a face of your brand while keeping your own sense of identity
</li>
</ul>
If you’re anything like me you’ll be taking notes throughout the episode, because my guests today are so generous with their story, which uplifts and motivates us all in this business gig.
Check out Pleasant State <a href="https://www.pleasantstate.com/">Online</a> where you can shop their game-changing products and follow on <a href="https://www.instagram.com/pleasantstate/">IG</a> (both linked here but if you can’t click straight through from your podcast app just google “Pleasant State”)
And if you’re interested in being part of their exciting business through investing, head to their website and be sure to subscribe for updates as it's launching very soon!
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
You can reach your host on email <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a> on <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>
or via <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a>

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

 

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It&rsquo;s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.&nbsp;
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok
&nbsp;

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It&rsquo;s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.&nbsp;
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok

“There will be an idea every now and then that won’t leave you, you'll think about it endlessly and realize that you're solving a real pain point,” Pleasant State Co-Founders Ami Bateman and Sian Murray

Advertisement