You’re about to hit play on an absolute ripper of an episode here because my guest today is exactly the breath of fresh, confident, empowering air that we all need in business, and there is just so much to take away from the sharing of her story.

Alexandra Senter, CEO of Big Smoke Media Group shares a refreshing take on backing yourself and innately embodying the confidence of knowing where you’re meant to be, and finding the people, knowledge and growth opportunities to help you get there.

In this chat you’ll hear about:
Why understanding your financials and your role requirements as a company director really matters
Working through the business models that aren’t right and persisting towards what is
How entrepreneurial markers, like making a certain list, are not as aspirational as you might think.
The projection of success that others see vs what’s actually going on
Risk tolerance for business and business challenge
The benefit of formal advisors
The new challenges that come with scaling a tech business (and any business)
And the trust and dynamics required in a growing team

So much insight that I know you’re going to love.

Check out The Big Smoke online at thebigsmoke.com.au

Follow Big Smoke Media on IG @bigsmokemediagroup

Check out the Big Smoke Media Group Agency online at thebigsmoke.com

The book mentioned in the show for you to check out is: Ben Horowitz: The Hard Thing About Hard Things

And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au

You’re about to hit play on an absolute ripper of an episode here because my guest today is exactly the breath of fresh, confident, empowering air that we all need in business, and there is just so much to take away from the sharing of her story.
Alexandra Senter, CEO of Big Smoke Media Group shares a refreshing take on backing yourself and innately embodying the confidence of knowing where you’re meant to be, and finding the people, knowledge and growth opportunities to help you get there.
In this chat you’ll hear about:
<ul>
<li>Why understanding your financials and your role requirements as a company director really matters</li>
<li>Working through the business models that aren’t right and persisting towards what is</li>
<li>How entrepreneurial markers, like making a certain list, are not as aspirational as you might think.</li>
<li>The projection of success that others see vs what’s actually going on</li>
<li>Risk tolerance for business and business challenge</li>
<li>The benefit of formal advisors</li>
<li>The new challenges that come with scaling a tech business (and any business)</li>
<li>And the trust and dynamics required in a growing team</li>
</ul>
So much insight that I know you’re going to love.
Check out The Big Smoke online at <a href="https://thebigsmoke.com.au/">thebigsmoke.com.au</a>
Follow Big Smoke Media on IG <a href="https://www.instagram.com/bigsmokemediagroup/">@bigsmokemediagroup</a>
Check out the Big Smoke Media Group Agency online at <a href="https://thebigsmoke.com/">thebigsmoke.com</a>
The book mentioned in the show for you to check out is: Ben Horowitz: <a href="https://www.amazon.com.au/Hard-Thing-About-Things-Building/dp/0062273205">The Hard Thing About Hard Things</a>
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> , <a href="https://www.threads.net/@unemployedandafraid">Threads</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
You can reach your host on email <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a> on <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>
or via <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a>

A small business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show.

A small business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show.

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Your host knows exactly how it feels to be a small-business owner, she is one.

Kim’s building a branded podcast consultancy firm (check it out at Good Side of the Bed) while also growing the Unemployed & Afraid podcast and brand.

On this podcast, Kim brings together business owners from all stages and scales to share the very personal journey of growth that is small business ownership, all to help others find the courage to get started and stick it out.

There’s a lot of successful people out there talking to other successful people about their success, that’s wonderful, but sometimes you need to feel genuinely seen and heard alongside the aspirational stuff.

She’s your business-building equal, creating a safe space for learning from each other so that nobody gets left behind - because this gig is tough.

Support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show.

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Your host knows exactly how it feels to be a small-business owner, she is one.
Kim’s building a branded podcast consultancy firm (check it out at <a href="https://goodsideofthebed.com.au/">Good Side of the Bed</a>) while also growing the Unemployed &amp; Afraid podcast and brand.
On this podcast, Kim brings together business owners from all stages and scales to share the very personal journey of growth that is small business ownership, all to help others find the courage to get started and stick it out.
There’s a lot of successful people out there talking to other successful people about their success, that’s wonderful, but sometimes you need to feel genuinely seen and heard alongside the aspirational stuff.
She’s your business-building equal, creating a safe space for learning from each other so that nobody gets left behind - because this gig is tough.
Support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show.

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