Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision.

Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode:
The time (and patience commitment) of bringing a new product to market
The blow-out costs of product development
Persisting with your vision, despite what’s against you
The time it takes to get your messaging strong
And dealing with internet trolling of your business and the brutal nature of TikTok comment sections

Follow Lydy (and stay kind!) on:

TikTok @reusablelydy

IG @reusablelydy

And check out the Lydy website lydy.com.au to purchase

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au

Creating any new business is hard going, but especially when your idea is challenged and you have to find it within yourself to stay committed to your vision.
Lauren Yehezkel, Founder of Lydy knows all about this, she’s raw and real about the experience of building her brand and shares with us in this episode:
<ul>
<li>The time (and patience commitment) of bringing a new product to market</li>
<li>The blow-out costs of product development</li>
<li>Persisting with your vision, despite what’s against you</li>
<li>The time it takes to get your messaging strong</li>
<li>And dealing with internet trolling of your business and the brutal nature of TikTok comment sections</li>
</ul>
Follow Lydy (and stay kind!) on:
TikTok <a href="https://www.tiktok.com/@reusablelydy">@reusablelydy</a>
IG <a href="https://www.instagram.com/reusablelydy">@reusablelydy</a>
And check out the Lydy website <a href="https://www.lydy.com.au/">lydy.com.au</a> to purchase
You can find more show notes and transcripts at <a href="https://www.unemployedandafraid.com.au/episodes">unemployedandafraid.com.au/episodes.</a>
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> , <a href="https://www.threads.net/@unemployedandafraid">Threads</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
You can reach your host on email <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a> on <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>
or via <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a>

A small business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show.

A small business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show.

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Your host knows exactly how it feels to be a small-business owner, she is one.

Kim’s building a branded podcast consultancy firm (check it out at Good Side of the Bed) while also growing the Unemployed & Afraid podcast and brand.

On this podcast, Kim brings together business owners from all stages and scales to share the very personal journey of growth that is small business ownership, all to help others find the courage to get started and stick it out.

There’s a lot of successful people out there talking to other successful people about their success, that’s wonderful, but sometimes you need to feel genuinely seen and heard alongside the aspirational stuff.

She’s your business-building equal, creating a safe space for learning from each other so that nobody gets left behind - because this gig is tough.

Support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show.

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Your host knows exactly how it feels to be a small-business owner, she is one.
Kim’s building a branded podcast consultancy firm (check it out at <a href="https://goodsideofthebed.com.au/">Good Side of the Bed</a>) while also growing the Unemployed &amp; Afraid podcast and brand.
On this podcast, Kim brings together business owners from all stages and scales to share the very personal journey of growth that is small business ownership, all to help others find the courage to get started and stick it out.
There’s a lot of successful people out there talking to other successful people about their success, that’s wonderful, but sometimes you need to feel genuinely seen and heard alongside the aspirational stuff.
She’s your business-building equal, creating a safe space for learning from each other so that nobody gets left behind - because this gig is tough.
Support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show.

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