Today’s guest has some pretty deep knowledge of human behaviour, and he brings it together with the magic of creativity - it’s Adam Ferrier - consumer psychologist and founder of the highly awarded ad agency Thinkerbell.

We talk about why it doesn’t matter if you f*ck things up, finding the aligned people that will strap in for the journey with you, and being less hard on ourselves.

He’s also a keynote speaker, a regular panellist on Gruen, The Project and is co-host of my new favourite podcast (apart from this one of course) Black T Shirts. He’s created two conferences and sits on three boards, including social influence platform TRIBE. A board game creator and 2x author for the ever-relevant books titled The Advertising Effect: How to change behaviour and Stop Listening to The Customer: Try hearing your brand instead.

If this is your first introduction to Adam’s work and way of thinking, you’re welcome! Buy the books and follow the creativity of his ad agency Thinkerbell, and if you know his work, you know you’re gonna love this chat.

It’s a good one, let us know what you think by leaving a review (hopefully 5 stars! I really do love it when that happens) and here’s the links to his work…

Adam’s ad agency Thinkerbell

His booksThe Advertising Effect: How to change behaviour and Stop Listening to The Customer:Try hearing your brand instead.

His excellent podcast on creativity in marketing Black T-Shirts

And that boardgame he once made 

And don’t forget to follow Unemployed & Afraid on IG and LinkedIn

Join our Facebook Group

You can reach your host on email via kim@unemployedandafraid.com.au

On IG and on LinkedIn

Today’s guest has some pretty deep knowledge of human behaviour, and he brings it together with the magic of creativity - it’s Adam Ferrier - consumer psychologist and founder of the highly awarded ad agency Thinkerbell.
We talk about why it doesn’t matter if you f*ck things up, finding the aligned people that will strap in for the journey with you, and being less hard on ourselves.
He’s also a keynote speaker, a regular panellist on Gruen, The Project and is co-host of my new favourite podcast (apart from this one of course) Black T Shirts. He’s created two conferences and sits on three boards, including social influence platform TRIBE. A board game creator and 2x author for the ever-relevant books titled The Advertising Effect: How to change behaviour and Stop Listening to The Customer: Try hearing your brand instead.
If this is your first introduction to Adam’s work and way of thinking, you’re welcome! Buy the books and follow the creativity of his ad agency Thinkerbell, and if you know his work, you know you’re gonna love this chat.
It’s a good one, let us know what you think by leaving a review (hopefully 5 stars! I really do love it when that happens) and here’s the links to his work…
Adam’s ad agency <a href="https://thinkerbell.com/">Thinkerbell</a>
His books <a href="https://www.amazon.com.au/Advertising-Effect-How-Change-Behaviour-ebook/dp/B00S7J3710">The Advertising Effect: How to change behaviour</a> and <a href="https://www.amazon.com.au/Stop-Listening-Customer-Hearing-Instead-ebook/dp/B0845PYZP9/ref=pd_sim_sccl_1_1/358-3119178-5724848?pd_rd_w=4DuI4&amp;content-id=amzn1.sym.40ecaff1-50aa-4158-9b51-87e78f4c3ac8&amp;pf_rd_p=40ecaff1-50aa-4158-9b51-87e78f4c3ac8&amp;pf_rd_r=FV9RBNRB3BK83BSC3AJV&amp;pd_rd_wg=5klFX&amp;pd_rd_r=ac9c1279-fe17-4519-b288-5e24caa26896&amp;pd_rd_i=B0845PYZP9&amp;psc=1">Stop Listening to The Customer:Try hearing your brand instead.</a>
His excellent podcast on creativity in marketing <a href="https://podcasts.apple.com/au/podcast/black-t-shirts/id1613113815">Black T-Shirts</a>
And that <a href="https://boardgamegeek.com/boardgame/15620/analyst-game">boardgame</a> he once made 
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
You can reach your host on email via <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a>
On <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> and on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

 

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It&rsquo;s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.&nbsp;
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok
&nbsp;

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.

We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.

Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams. 

This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show or to become a sponsor (we would love the support!).

Connect on the socials @unemployedandafraid on IG and @unemployedandafraidpod on TikTok

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It&rsquo;s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway.
We're for the full gamut of business experience - from Solopreneurs, Side-hustlers, Micro-business, Small Business, Medium business, Independent, VC backed, Bootstrapped and more - here for the real stories and priceless insights of it all, well beyond the PR headlines.
Join fellow business-builder and side-hustler Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Small business is tough - all business is tough - it will be one of the most intense things you'll ever do but it will also be the most impactful experience you can imagine. So surround yourself with a community of business owners willing to share with you their learnings, from those a few steps ahead, to many business milestones ahead, and even those just behind, and feel supported to build the business of your unique dreams.&nbsp;
This is a podcast built to support you to build your own small business, to tackle the statistics and keep more of us in business for ourselves. To say thanks, you can support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show or to become a sponsor (we would love the support!).
Connect on the socials <a href="https://www.instagram.com/unemployedandafraid/">@unemployedandafraid</a> on IG and <a href="https://www.tiktok.com/@unemployedandafraidpod">@unemployedandafraidpod</a> on TikTok

“People don’t care, don’t react to the short-term, and find like-minded souls,” Consumer Psychologist and Founder of ad agency Thinkerbell, Adam Ferrier

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