When you commit to an action for your business goals and follow the journey that’s right in front of you, and not be too attached to an end goal, what happens next is nothing short of incredible.

I’ve got an brilliant conversation and business story for you today – Mike Halligan, Co-Founder of Scratch which is an epic direct to consumer healthy dog food brand – shares his very impressive and inspiring story.

You’ll hear about: 
What assessing a market opportunity actually looks like
The way one business leads to another
The potential in "boring" categories
Being forced into a business before you planned on it
Recognising your strengths and finding the right business partner to fill the gaps
Teaching yourself to learn what you need to know as you go
Becoming a successful people leader as well as a business owner
And the role of strong brand led content in cut through marketing.

There’s one part where we get into the depths of making it work financially - trying to balance the phase of not paying yourself, while hustling in consulting to make money on the side, all while scaling up and taking on staff in your business – hugely impactful conversation so make sure you stick around for all of it as you’re guaranteed to feel the business inspo you need to keep going.  

Check out Scratch at https://www.scratchpetfood.com.au/

Follow Scratch on IG @worldofscratch

Check out the Off The Leash online mag

And give the puppy training podcast a listen  

You can find more show notes and transcripts at unemployedandafraid.com.au/episodes.

And don’t forget to follow Unemployed & Afraid on IG , Threads and LinkedIn

Join our Facebook Group

And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn

or via unemployedandafraid.com.au

When you commit to an action for your business goals and follow the journey that’s right in front of you, and not be too attached to an end goal, what happens next is nothing short of incredible.
I’ve got an brilliant conversation and business story for you today – Mike Halligan, Co-Founder of Scratch which is an epic direct to consumer healthy dog food brand – shares his very impressive and inspiring story.
You’ll hear about: 
<ul>
<li>What assessing a market opportunity actually looks like</li>
<li>The way one business leads to another</li>
<li>The potential in "boring" categories</li>
<li>Being forced into a business before you planned on it</li>
<li>Recognising your strengths and finding the right business partner to fill the gaps</li>
<li>Teaching yourself to learn what you need to know as you go</li>
<li>Becoming a successful people leader as well as a business owner</li>
<li>And the role of strong brand led content in cut through marketing.</li>
</ul>
There’s one part where we get into the depths of making it work financially - trying to balance the phase of not paying yourself, while hustling in consulting to make money on the side, all while scaling up and taking on staff in your business – hugely impactful conversation so make sure you stick around for all of it as you’re guaranteed to feel the business inspo you need to keep going.  
Check out Scratch at <a href="https://www.scratchpetfood.com.au/">https://www.scratchpetfood.com.au/</a>
Follow Scratch on IG <a href="https://www.instagram.com/worldofscratch/">@worldofscratch</a>
Check out the <a href="https://www.offtheleash.com.au/">Off The Leash</a> online mag
And give the <a href="https://www.scratchpetfood.com.au/podcast/">puppy training podcast</a> a listen  
You can find more show notes and transcripts at <a href="https://www.unemployedandafraid.com.au/episodes">unemployedandafraid.com.au/episodes.</a>
And don’t forget to follow Unemployed &amp; Afraid on <a href="https://www.instagram.com/unemployedandafraid/?hl=en">IG</a> , <a href="https://www.threads.net/@unemployedandafraid">Threads</a> and <a href="https://www.linkedin.com/company/unemployed-afraid">LinkedIn</a>
<a href="https://www.facebook.com/groups/unemployedandafraid">Join our Facebook Group</a>
And show your support for this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
You can reach your host on email <a href="mailto:kim@unemployedandafraid.com">kim@unemployedandafraid.com.au</a> on <a href="https://www.instagram.com/goodsideofthebed_/?hl=en">IG</a> on <a href="https://www.linkedin.com/in/kim-kerton/">LinkedIn</a>
or via <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a>

A small business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show.

A small business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show.

Unemployed & Afraid

A business podcast for the brave self-employed.

Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.

Your host knows exactly how it feels to be a small-business owner, she is one.

Kim’s building a branded podcast consultancy firm (check it out at Good Side of the Bed) while also growing the Unemployed & Afraid podcast and brand.

On this podcast, Kim brings together business owners from all stages and scales to share the very personal journey of growth that is small business ownership, all to help others find the courage to get started and stick it out.

There’s a lot of successful people out there talking to other successful people about their success, that’s wonderful, but sometimes you need to feel genuinely seen and heard alongside the aspirational stuff.

She’s your business-building equal, creating a safe space for learning from each other so that nobody gets left behind - because this gig is tough.

Support this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod

Get in touch at unemployedandafraid.com.au to be part of the show.

A business podcast for the brave self-employed.
Growing your own business can be one of the most gratifying, wonderful, life-changing experiences around. It’s also scary as hell. This is a weekly podcast for the ones who have made the brave decision to employ themselves anyway. Join fellow business-builder Kim Kerton as she dives into the realities of starting something from scratch, helping you feel less alone in the lows and reminding you of the highs that make it all worthwhile. Hear real talk and raw feels from people right in the thick of it and feel seen as you listen.
Your host knows exactly how it feels to be a small-business owner, she is one.
Kim’s building a branded podcast consultancy firm (check it out at <a href="https://goodsideofthebed.com.au/">Good Side of the Bed</a>) while also growing the Unemployed &amp; Afraid podcast and brand.
On this podcast, Kim brings together business owners from all stages and scales to share the very personal journey of growth that is small business ownership, all to help others find the courage to get started and stick it out.
There’s a lot of successful people out there talking to other successful people about their success, that’s wonderful, but sometimes you need to feel genuinely seen and heard alongside the aspirational stuff.
She’s your business-building equal, creating a safe space for learning from each other so that nobody gets left behind - because this gig is tough.
Support this independent podcast and small business by shouting your host a cuppa at <a href="https://www.buymeacoffee.com/unemployedpod">buymeacoffee.com/unemployedpod</a>
Get in touch at <a href="https://www.unemployedandafraid.com.au/">unemployedandafraid.com.au</a> to be part of the show.

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