Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world.

Go deeper: 
Stay at the Prairie House Manor in De Smet, SD
The Queen’s Treasures 
Melissa Gilbert’s Modern Prairie 
Stephanie McNeal on the Nap Dress
Sara Petersen’s Momfluenced

Follow us for behind the scenes content! 
@WilderPodcast on TikTok
@Wilder_Podcast on Instagram

Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world.
Go deeper:  <a href="https://www.prairiehousemanor.com/">Stay at the Prairie House Manor in De Smet, SD</a> <a href="https://www.thequeenstreasures.com/">The Queen’s Treasures </a> <a href="https://www.modernprairie.com/">Melissa Gilbert’s Modern Prairie </a> <a href="https://www.buzzfeednews.com/article/stephaniemcneal/nap-dress-nation-instagram-facebook-poshmark">Stephanie McNeal on the Nap Dress</a> <a href="https://www.penguinrandomhouse.com/books/717406/momfluenced-by-sara-petersen/">Sara Petersen’s Momfluenced</a>
Follow us for behind the scenes content! @WilderPodcast on TikTok @Wilder_Podcast on Instagram

Under the Influence is a deep dive into the Mom Internet, a place haunted by aspirational marketing where it feels like every other mom is a social media influencer trying to sell you something, all while posed in white kitchens that never seem to get messy… with toddlers in cloth diapers that never ever leak; a bastion of carefully curated lives that are #blessed.And behind this airbrushed perfection is money, so much money. Billions and billions of dollars.Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of motherhood is driving mothers a little insane. And through it all she wonders whether or not she has what it takes to join the ranks of the momstagrammers, if she too can make thousands of dollars off beautiful photos of bath time, frolic-ing in fields of purple flowers and posing her newborn next to a beautiful latte.

Under the Influence with Jo Piazza

BONUS: The Business of Laura Ingalls Wilder

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/96d13316-33bd-4a11-862e-b05b00dfded7/transcript

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