Authenticity might be the most over-used word in the influencer industrial complex. But what does it even mean? What the hell is an authentic woman? An authentic mother? From celebrities to politicians to Instagram moms, women are attacked for trying too hard to get it, or are ripped to shreds for not having enough. This week, Jo tries to figure out how to be a more authentic mother by going to both extremes: she speaks to the surfing Instagram mamas of Byron Bay, as well as a woman who chose to post her home birth on Instagram stories. But at the end of the day is searching for authenticity online just a trap designed to keep us on a hedonistic treadmill that makes us feel bad about ourselves? Or is it actually possible to be a real mom and still get paid for it.