In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.

 

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

In today&rsquo;s episode of Uncooked, we&rsquo;re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research &ldquo;gleefully violates the norms of traditional research,&rdquo; why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.
&nbsp;
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

In today’s episode of Uncooked, we’re revealing the highlights of how detail-oriented brands are curating human experiences and life-long fans while staying focused on what makes their products unique. Listen in while I discuss how Nonfiction Research “gleefully violates the norms of traditional research,” why Grovemade relied on intuition and inspiration, becoming an overnight success, and how Benedetto Guitars is continuing a legacy founded on craftsmanship and fan loyalty.

Wrap Up Episode 2

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.  

In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook. 

In this episode:
The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact.
The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator.
Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now. 

The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you.
 

About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide.
 

Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com.
 

Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or jacqueline@brandcrudo.com and we’ll walk you through them.

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.&nbsp;&nbsp;
In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook.&nbsp;
In this episode:
<ul>
<li>The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact.</li>
<li>The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator.</li>
<li>Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now.&nbsp;</li>
</ul>
The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you. &nbsp;
About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide. &nbsp;
Connect with Ben on LinkedIn: <a href="https://www.linkedin.com/in/ben-lewis-082b7915/">https://www.linkedin.com/in/ben-lewis-082b7915/</a> and learn more at <a href="https://www.infobip.com">www.infobip.com</a>. &nbsp;
Is your brand ready for an evolution? There&rsquo;s few key questions that can get you started. Contact Jacqueline Lieberman at <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or <a href="mailto:jacqueline@brandcrudo.com">jacqueline@brandcrudo.com</a> and we&rsquo;ll walk you through them.

Infobip: When Your Customers Start Selling for You

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it.

In 7 minutes, she shares:
Why AI isn't the problem — and the uncomfortable place leaders should actually be looking
What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience
Why weak internal reasoning always shows up as weak external positioning — and what it actually takes to fix it

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depth

In this episode of Defending Depth, Jacqueline makes the case for a critical shift in leadership conversations around AI. She walks through how teams are producing more output than ever, but most of it sounds vaguely, uncomfortably familiar and how most leaders are actively making it worse without knowing it.
In 7 minutes, she shares:
<ul>
<li>Why AI isn't the problem &mdash; and the uncomfortable place leaders should actually be looking</li>
<li>What it takes to build a team of thinkers instead of a team of editors in an age of AI-enabled convenience</li>
<li>Why weak internal reasoning always shows up as weak external positioning &mdash; and what it actually takes to fix it</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for knowledge workers in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: https://brandcrudo.com/defending-depth

You’re Creating Editors. Not Thinkers.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking.

In 10 minutes, she shares:
Why digital tools create a false sense of safety that works against real strategic thinking
Why Sharpies produce better thinking than keyboards
One question to write on any whiteboard when your team needs to surface the truth they have been avoiding

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline makes the case for analog tools in high-stakes thinking. She shares what happened during a seven-hour workshop with 15 bank executives, including the moment a quiet head of relationship management stood up, grabbed a marker, and changed the whole day. It's a short story about what happens when the room you're in becomes part of the thinking.
In 10 minutes, she shares:
<ul>
<li>Why digital tools create a false sense of safety that works against real strategic thinking</li>
<li>Why Sharpies produce better thinking than keyboards</li>
<li>One question to write on any whiteboard when your team needs to surface the truth they have been avoiding</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

Wrap Up Episode 2

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