Warning: this episode might make you throw out half your bathroom shelf.

Today, we’re talking with Seth Spears—digital marketer turned clean-ingredient crusader and founder of Wellnesse, a brand that proves your toothpaste doesn’t have to be toxic—or boring. Tune in as we dive into Seth’s journey from marketing to manufacturing, the dirty truth behind “clean” products, and how Wellnesse is making personal care safer for everyone.

 

Here's what you’ll learn:
Why marketing clean products is harder than it looks 
The wild stuff hiding in your personal care routine and what to swap it with
How Wellnesse uses real consumer feedback to develop products that actually work

 

Sure, we talk about what’s hiding in your shampoo—but we also get into the real grit: how to build a brand people trust and what happens when you refuse to sell out.

 

About our Guest: 

Seth Spears is an entrepreneur, business connector, outdoorsman, and angel investor dedicated to building purpose-driven brands that prioritize mission over margin and purpose over profit.

 

He is the Co-Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand offering all-natural personal care products that outperform conventional, toxic alternatives, and the founder of Rewild Gear, an outdoor equipment company inspiring wilderness adventures through sustainable, high-quality tools.

 

You can learn more about Wellnesse at https://wellnesse.com/.

 

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Warning: this episode might make you throw out half your bathroom shelf.
Today, we&rsquo;re talking with Seth Spears&mdash;digital marketer turned clean-ingredient crusader and founder of Wellnesse, a brand that proves your toothpaste doesn&rsquo;t have to be toxic&mdash;or boring. Tune in as we dive into Seth&rsquo;s journey from marketing to manufacturing, the dirty truth behind &ldquo;clean&rdquo; products, and how Wellnesse is making personal care safer for everyone.
&nbsp;
Here's what you&rsquo;ll learn:
<ul>
<li>Why marketing clean products is harder than it looks </li>
<li>The wild stuff hiding in your personal care routine and what to swap it with</li>
<li>How Wellnesse uses real consumer feedback to develop products that actually work</li>
</ul>
&nbsp;
Sure, we talk about what&rsquo;s hiding in your shampoo&mdash;but we also get into the real grit: how to build a brand people trust and what happens when you refuse to sell out.
&nbsp;
About our Guest: 
Seth Spears&nbsp;is an entrepreneur, business connector, outdoorsman, and angel investor dedicated to building purpose-driven brands that prioritize mission over margin and purpose over profit.
&nbsp;
He is the Co-Founder and Chief Visionary Officer of&nbsp;Wellnesse, a B Corp Certified brand offering all-natural personal care products that outperform conventional, toxic alternatives, and the founder of&nbsp;Rewild Gear, an outdoor equipment company inspiring wilderness adventures through sustainable, high-quality tools.
&nbsp;
You can learn more about Wellnesse at <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__wellnesse.com_&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Thpzw7IBPAUEbbDuvmv327bRqU0_Rzll9RLN7-1Juu8&amp;m=iRr1CrqP3L5PsFnC0yhU3Ok59tE3t0OVATRyeNegSzUcPin6W_B6kiVKplr0LTh9&amp;s=tyTGkrX6qJH4RA6ATGwJTZmXmpT-LPoQva-NLI3JlWM&amp;e=">https://wellnesse.com/</a>.
&nbsp;
If you&rsquo;re a brand looking for market differentiation but don&rsquo;t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

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