In this episode of Defending Depth, Jacqueline explores what happens when brands accumulate strategy without ever making room to decide what stays and what goes. As CMOs come and go, teams inherit a growing pile of purpose statements, brand frameworks, campaigns, and guidelines until the one true thing about the brand gets buried.

In 8 minutes, she shares:
Why brand accumulation is really a backlog of unmade decisions.
How feeling pressure to “put your stamp on it” creates more clutter for CMOs.
Why the best first CMO move is to take inventory: open the boxes, then keep or pitch.

Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.

Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline explores what happens when brands accumulate strategy without ever making room to decide what stays and what goes. As CMOs come and go, teams inherit a growing pile of purpose statements, brand frameworks, campaigns, and guidelines until the one true thing about the brand gets buried.
In 8 minutes, she shares:
<ul>
<li>Why brand accumulation is really a backlog of unmade decisions.</li>
<li>How feeling pressure to &ldquo;put your stamp on it&rdquo; creates more clutter for CMOs.</li>
<li>Why the best first CMO move is to take inventory: open the boxes, then keep or pitch.</li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.