In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world.  

Some highlights of what we cover:
How to navigate a marketing strategy for “dangerous goods”
Inviting your audience to be “part of the club”
Why product longevity is important to customer loyalty
The future of The James Brand and what you carry in your pockets



Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 



Connect with Ryan:

https://www.facebook.com/coultaire

https://www.linkedin.com/in/ryan-coulter-ab95531/



Learn more about The James Brand:

www.thejamesbrand.com

https://www.instagram.com/thejamesbrand/



If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In part 2, Ryan returns to discuss how The James Brand balances the needs of the knife community, with new audiences, as they reimagine the traditional pocketknife. Today we cover how sweating the details is key to creating a beloved brand. We discuss Ryan’s vision for his products to help people be a little more in the moment. And how the true role of a business is to generate value and distribute it back out to the world.  
Some highlights of what we cover:
<ul>
<li>How to navigate a marketing strategy for “dangerous goods”</li>
<li>Inviting your audience to be “part of the club”</li>
<li>Why product longevity is important to customer loyalty</li>
<li>The future of The James Brand and what you carry in your pockets</li>
</ul>
 
Ryan Coulter is the Founder and Chief Creative Officer of The James Brand.  He’s spent his career revolving between corporate design and innovation (Burton Snowboards, Nike), consulting and entrepreneurial endeavors. He lives in Portland, Oregon with his partner and their two children. 
 
Connect with Ryan:
<a href="https://www.facebook.com/coultaire">https://www.facebook.com/coultaire</a>
<a href="https://www.linkedin.com/in/ryan-coulter-ab95531/">https://www.linkedin.com/in/ryan-coulter-ab95531/</a>
 
Learn more about The James Brand:
<a href="http://www.thejamesbrand.com/">www.thejamesbrand.com</a>
<a href="https://www.instagram.com/thejamesbrand/">https://www.instagram.com/thejamesbrand/</a>
 
If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

The James Brand (P.2): What We Carry Every Day Tells a Story

In today’s episode of Uncooked, I’m sitting down with Gioel and Ronni Molinari, founders of Autostrada—a boutique car storage and social club in Westport, CT. It started as a simple idea: a safe, stylish spot for vehicle storage. But then… plot twist… it morphed into a buzzing social club, where car enthusiasts gather in an exceptional space that allows vehicles to be appreciated as art.

In this chat, we explore the journey behind Autostrada’s inception. And spoiler alert: This isn’t a story about cars—it’s a business story about rethinking what a niche market can become when you expand the brand’s value beyond just one service.

Episode highlights:
A masterclass in adaptability: How they swerved when life threw a curveball, crushing the original business plan.
More than a building: How real relationships are formed using cars as the backdrop.
Premium programming rules: How weekend rallies, Kate’s cocktails, and Esme’s cappuccinos ensure member engagement stays at an all-time high.

Grab your headphones, buckle up, and get ready for a ride through grit, gumption, and the art of turning storage into something spectacular.



About our Guests: 

Gioel Molinari is a technology entrepreneur and former President of Butterfly Network. He began his career in industrial automation and was then founder, president and CTO of ClariFI Inc., a software platform to simplify quantitative equity investing. ClariFI was acquired by S&P Capital IQ in 2007. Subsequently Molinari held senior product and technology leadership roles at Bloomberg LP and Bridgewater Associates. Mr. Molinari holds a BS in Chemical Engineering from Carnegie Mellon University.

Ronni Molinari is an architectural designer with over 20 years of experience in residential and commercial projects across South Florida, New York, and Connecticut. Recently, she has focused on consulting as an owner’s representative, overseeing workplace design, facilities coordination, and construction management. Since 2020, Ronni has also been leading Autostrada Westport, a passion project with her husband Gioel, creating a unique car storage facility and social club in Fairfield County, Connecticut. The space integrates a member lounge, office, and event areas, allowing vehicles to be appreciated as art. Outside of work, Ronni is a proud mother of three sons and enjoys spending time outdoors with her golden retriever.



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In today’s episode of Uncooked, I’m sitting down with Gioel and Ronni Molinari, founders of Autostrada—a boutique car storage and social club in Westport, CT. It started as a simple idea: a safe, stylish spot for vehicle storage. But then… plot twist… it morphed into a buzzing social club, where car enthusiasts gather in an exceptional space that allows vehicles to be appreciated as art.
In this chat, we explore the journey behind Autostrada’s inception. And spoiler alert: This isn’t a story about cars—it’s a business story about rethinking what a niche market can become when you expand the brand’s value beyond just one service.
Episode highlights:
<ul>
<li>A masterclass in adaptability: How they swerved when life threw a curveball, crushing the original business plan.</li>
<li>More than a building: How real relationships are formed using cars as the backdrop.</li>
<li>Premium programming rules: How weekend rallies, Kate’s cocktails, and Esme’s cappuccinos ensure member engagement stays at an all-time high.</li>
</ul>
Grab your headphones, buckle up, and get ready for a ride through grit, gumption, and the art of turning storage into something spectacular.
 
About our Guests: 
Gioel Molinari is a technology entrepreneur and former President of Butterfly Network. He began his career in industrial automation and was then founder, president and CTO of ClariFI Inc., a software platform to simplify quantitative equity investing. ClariFI was acquired by S&amp;P Capital IQ in 2007. Subsequently Molinari held senior product and technology leadership roles at Bloomberg LP and Bridgewater Associates. Mr. Molinari holds a BS in Chemical Engineering from Carnegie Mellon University.
Ronni Molinari is an architectural designer with over 20 years of experience in residential and commercial projects across South Florida, New York, and Connecticut. Recently, she has focused on consulting as an owner’s representative, overseeing workplace design, facilities coordination, and construction management. Since 2020, Ronni has also been leading Autostrada Westport, a passion project with her husband Gioel, creating a unique car storage facility and social club in Fairfield County, Connecticut. The space integrates a member lounge, office, and event areas, allowing vehicles to be appreciated as art. Outside of work, Ronni is a proud mother of three sons and enjoys spending time outdoors with her golden retriever.
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

From Vehicle Vault to Social Club: The Autostrada Story

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly’s story is packed with actionable insights on marketing strategies and tips for how to know your audience.



Key Takeaways:
Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level.
Marketing in the Clean Beauty Space: Hear how Gilly’s organic approach to marketing helped her reach the shelf at Whole Foods. 
Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.



This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.



About our Guest: 

Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at www.gillysorganics.com, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S. 



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly’s story is packed with actionable insights on marketing strategies and tips for how to know your audience.
 
Key Takeaways:
<ul>
<li>Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level.</li>
<li>Marketing in the Clean Beauty Space: Hear how Gilly’s organic approach to marketing helped her reach the shelf at Whole Foods. </li>
<li>Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.</li>
</ul>
 
This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.
 
About our Guest: 
Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.gillysorganics.com&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=reAJo4QefZZ1Qi2ugZRZbQm8QHiq-CBlMzgKNcN0wFA&amp;m=1NdXTMvoWwQ0rwZF9BQ1XLF-pPj5FfG-NEo7miBmo3NxkwJDMlcB_N_ipSko7YYt&amp;s=aHWJlnZxlxAU0ZZoEbFExBwqupjGqJNfJy9f7g643k4&amp;e=">www.gillysorganics.com</a>, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S. 
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Gilly’s Organics: Clean Skincare That Took an Organic Path to Success

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client’s energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show. 



Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone’s day with good energy. Her story is a testament to the power of perseverance and intention.



Key highlights of what we cover:
How bootstrapping, passion and self-discovery shaped Vikki's business journey
How taking bets on yourself is the best gamble of all
Why focus + perseverance is the secret formula every business owner needs 



About our Guest: 

Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.



You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar 



Try out VK Energy Bar at www.vkenergybar.com



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

This week we explore the intricacies of launching a small business, the power of quality ingredients, and the importance of having a clear purpose with Vikki Krinsky, Chef and Founder of VK Energy Bar. A young actress turned private chef for Hollywood celebrities, Vikki was driven by keeping her client’s energy high and nutrition balanced on grueling days on set. The idea for VK Energy Bars was born when Vikki was tasked to rescue Seth MacFarlane from his caffeine obsession during the filming of his TV show. 
 
Today as a chef and entrepreneur, Vikki is focused on changing the way we think about energy and nutrition. Harnessing the power of energy dynamo Vitamin B12, VK Energy Bars are delicious and thoughtfully made for busy people and long days. Vikki shares invaluable insights from her entrepreneurial journey, from overcoming manufacturing hurdles to staying focused on her mission to elevate everyone’s day with good energy. Her story is a testament to the power of perseverance and intention.
 
Key highlights of what we cover:
<ul>
<li>How bootstrapping, passion and self-discovery shaped Vikki's business journey</li>
<li>How taking bets on yourself is the best gamble of all</li>
<li>Why focus + perseverance is the secret formula every business owner needs </li>
</ul>
 
About our Guest: 
Vikki Krinsky's journey from the competitive soccer fields to the vibrant world of Hollywood reflects a story of resilience and determination. Originating from South Africa and later settling in Canada, she transitioned from the unpredictability of acting to mastering the culinary arts, earning respect among Hollywood's elite. Throughout her career, she has served renowned celebrities, athletes, and executives, accumulating a wealth of experience and expertise. Motivated by a desire to extend her impact beyond Hollywood, Vikki ventured into entrepreneurship, founding a pioneering Vitamin B12 energy bar company. As a determined solo female founder, she is dedicated to promoting wellness, body positivity, and nutritional balance, sparking conversations that inspire positive change.
 
You can connect with Vikki on your favorite social platforms @ChefVikkiK or @VKenergybar 
 
Try out VK Energy Bar at <a href="http://www.vkenergybar.com">www.vkenergybar.com</a>
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

The James Brand (P.2): What We Carry Every Day Tells a Story

Uncooked

In 1 playlist(s)

Uncooked

Social links

Follow podcast

Recent clips