In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize.

She shares how letting go of rigid thinking changed everything, and how Inner Excellence by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built.

In 9 minutes she will cover:
Why separating your identity from your outcomes creates space to grow
How to treat your calendar like the strategy document it actually is
Why insight matters more than inputs when you're drowning in data
How to stay committed to your goals while being flexible on the path



Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.

Be more interesting.
Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.

In this episode of Defending Depth, Jacqueline gets real about her worst business quarters in seven years and what it taught her about the difference between chasing perfection and pursuing excellence. It starts with a Christmas Eve dinner story you'll recognize.
She shares how letting go of rigid thinking changed everything, and how <a href="https://www.amazon.com/s?k=inner+excellence&amp;adgrpid=189973953481&amp;hvadid=779511228888&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9210099&amp;hvnetw=g&amp;hvocijid=13043674569146888798--&amp;hvqmt=e&amp;hvrand=13043674569146888798&amp;hvtargid=kwd-299474151013&amp;hydadcr=19132_13658290_2458201&amp;mcid=8786cb50d846316ba4f79fb25fe98e87&amp;tag=googhydr-20&amp;ref=pd_sl_3zntyeyfgx_e">Inner Excellence</a> by Jim Murphy gave her the framework for pursuing excellence through discernment, judgment, and trusting what you've already built.
In 9 minutes she will cover:
<ul>
<li>Why separating your identity from your outcomes creates space to grow</li>
<li>How to treat your calendar like the strategy document it actually is</li>
<li>Why insight matters more than inputs when you're drowning in data</li>
<li>How to stay committed to your goals while being flexible on the path </li>
</ul>
Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation.
Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: <a href="http://www.brandcrudo.com/defending-depth">Defending Depth.</a>

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.