On today’s episode of Uncooked, we’re discussing traditional research versus the value of real-time consumer feedback, brands can quickly act on. Avi Savar, President of Suzy joins me to discuss how his research platform is helping enterprise level brands better understand people’s unmet needs by providing unprecedented, regular access to consumer panels. Listen in as we cover the questions every marketer should be asking, how gamified technology reveals key behaviors and the difference between quality consumer panels versus buying a list.

Avi is the President of real-time market research platform Suzy. Prior to Suzy, Avi was founder and CEO of Big Fuel, a global digital marketing agency which was acquired by the Publicis Groupe in 2011. In 2014, Avi established Savar Ventures, an advisory and investment firm, and joined venture capital firm Dreamit, where he currently serves as Partner and Board Director. Avi continues to be a leading expert who speaks globally on digital strategy, disruptive technologies, business transformation and corporate innovation. He is the author of Content to Commerce (published by Wiley), as well as an active advisor and investor in several media and technology companies.

You can connect with Avi in the following ways:

Instagram: https://www.instagram.com/asksuzybiz/?hl=en

Twitter: @AskSuzyBiz

Linkedin: https://www.linkedin.com/company/asksuzy/

Avi's Personal links:

https://www.linkedin.com/in/savar/

https://www.instagram.com/avisavar/

https://twitter.com/avisavar

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.