On today’s episode of Uncooked, Ben Zeidler shares why his company, Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.

Do you like to bend research to your will? Or are you willing to see where the data takes you? On today’s episode of Uncooked, Ben Zeidler shares why his company is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.” In this episode we dive into the revelations that can only come from conversations with consumers, and asking new questions along the way. We’re also challenging marketers to see the correlation between strategic planning and bank robbing, and the powerful influence that one human experience can have on another person. 

Before co-founding Nonfiction Research, Ben Zeidler was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established its first-ever research & analytics practice. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He's a graduate of Georgetown University.

Learn more about Nonfiction Research here: nonfiction.co

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

On today&rsquo;s episode of Uncooked, Ben Zeidler shares why his company,&nbsp;Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to &ldquo;gleefully violate the norms of traditional research.
Do you like to bend research to your will? Or are you willing to see where the data takes you? On today&rsquo;s episode of Uncooked, Ben Zeidler shares why his company is dedicated to revealing a deeper human truth and why they are looking to &ldquo;gleefully violate the norms of traditional research.&rdquo; In this episode we dive into the revelations that can only come from conversations with consumers, and asking new questions along the way. We&rsquo;re also challenging marketers to see the correlation between strategic planning and bank robbing, and the powerful influence that one human experience can have on another person. 
Before co-founding Nonfiction Research, Ben Zeidler was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world&rsquo;s largest consumer brands, including P&amp;G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established its first-ever research &amp; analytics practice. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He's a graduate of Georgetown University.
Learn more about Nonfiction Research here:&nbsp;<a href="http://nonfiction.co/">nonfiction.co</a> What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

On today’s episode of Uncooked, Ben Zeidler shares why his company, Nonfiction Research, is dedicated to revealing a deeper human truth and why they are looking to “gleefully violate the norms of traditional research.