Turns out the secret to a spicy marriage isn’t a six-pack or a Ferrari - it’s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink. 

In this episode Jacqueline grills Sean on:

• Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that’s been haunting grocery shelves for decades.
• Gamifying chores for maximum… gratitude. (Yes, there are sexy stats. Yes, they’re spicy.)
• Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools.
• Scent science 101. Memory, pheromones and the moment your partner says, “Wait…you cleaned?”
• How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.

Why hit play?
Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.

Press play. Get tidy. Thank us later.

About our Guest:

Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.

With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+ (and exited) before launching DadMode—cleaning products built for modern fatherhood.

Equal parts entrepreneur and hands-on dad, Sean’s mission is simple: clean better, parent harder, and laugh through the chaos. 

You can learn more about DadMode here:

YouTube: https://www.youtube.com/@godadmode

TikTok: https://www.tiktok.com/@godadmode

Instagram: https://www.instagram.com/dadmode/

Facebook: https://www.facebook.com/godadmode

LinkedIn: https://www.linkedin.com/in/seantbusch/

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.