Turns out the secret to a spicy marriage isn’t a six-pack or a Ferrari - it’s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink.  

 

In this episode Jacqueline grills Sean on:
Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that’s been haunting grocery shelves for decades.
Gamifying chores for maximum… gratitude. (Yes, there are sexy stats. Yes, they’re spicy.)
Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools.
Scent science 101. Memory, pheromones and the moment your partner says, “Wait…you cleaned?”
How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.

 

Why hit play?
Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.

 

Press play. Get tidy. Thank us later.

 

 

About our Guest: 

Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.

 

With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+ (and exited) before launching DadMode—cleaning products built for modern fatherhood.



Equal parts entrepreneur and hands-on dad, Sean’s mission is simple: clean better, parent harder, and laugh through the chaos. 

 

You can learn more about DadMode here:

YouTube: https://www.youtube.com/@godadmode

TikTok: https://www.tiktok.com/@godadmode

Instagram: https://www.instagram.com/dadmode/

Facebook: https://www.facebook.com/godadmode

LinkedIn: https://www.linkedin.com/in/seantbusch/

 

If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

Turns out the secret to a spicy marriage isn&rsquo;t a six-pack or a Ferrari - it&rsquo;s a spray bottle that smells like sandalwood swagger. Meet Sean Busch, dad-preneur behind DadMode, the cleaning line that is built for modern fatherhood and finally gives guys a reason to wipe down the sink.&nbsp; 
&nbsp;
In this episode Jacqueline grills Sean on:
<ul>
<li>Evicting artificial lavender from your pantry. How matte-black aluminum bottles and seductive scents beat the day-glow plastic that&rsquo;s been haunting grocery shelves for decades.</li>
<li>Gamifying chores for maximum&hellip; gratitude. (Yes, there are sexy stats. Yes, they&rsquo;re spicy.)</li>
<li>Building a challenger brand without mansplaining. How to talk to dads like adults, not toddlers with power tools.</li>
<li>Scent science 101. Memory, pheromones and the moment your partner says, &ldquo;Wait&hellip;you cleaned?&rdquo;</li>
<li>How grocery-aisle domination is planned. Wins, face-plants, and the master plan for a full DadMode ecosystem that would make Mr. Clean sweat.</li>
</ul>
&nbsp;
Why hit play? Because you love brands that make people laugh and buy. Because your marketing deck needs a jolt of dad energy. Or you just need some good ideas for your product strategy.
&nbsp;
Press play. Get tidy. Thank us later.
&nbsp;
&nbsp;
About our Guest: 
Sean Busch is the founder of DadMode and co-founder of Puracy, two breakout brands in the natural cleaning space.
&nbsp;
With over 28,000 hours in cleaning and product development, he scaled Puracy to $30M+&nbsp;(and exited)&nbsp;before launching DadMode&mdash;cleaning products built for modern fatherhood. 
Equal parts entrepreneur and hands-on dad, Sean&rsquo;s mission is simple: clean better, parent harder, and laugh through the chaos.&nbsp;
&nbsp;
You can learn more about DadMode here:
YouTube: <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_-40godadmode&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=Thpzw7IBPAUEbbDuvmv327bRqU0_Rzll9RLN7-1Juu8&amp;m=pzMHIGmHATxISAmQLbb64Cckc-9RpXl6tL3yDef9g5isjgP9EIzRyD59jTAdOUix&amp;s=PV7EWjBZFqa-m3BYjF0fOeTwdEsksShLsJUuldKoJxY&amp;e=">https://www.youtube.com/@godadmode</a>
TikTok: <a href="https://www.tiktok.com/@godadmode">https://www.tiktok.com/@godadmode</a>
Instagram: <a href="https://www.instagram.com/dadmode/">https://www.instagram.com/dadmode/</a>
Facebook: <a href="https://www.facebook.com/godadmode">https://www.facebook.com/godadmode</a>
LinkedIn: <a href="https://www.linkedin.com/in/seantbusch/">https://www.linkedin.com/in/seantbusch/</a>
&nbsp;
If you&rsquo;re a brand looking for market differentiation but don&rsquo;t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Advertisement