We’re ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he’s using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he’s focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose.  

Some highlights of what we cover:
How Jed is laying the groundwork as a new leader by focusing on purpose first
Why Kenneth Cole is focused on social advocacy as part of his brand mission
How Kenneth Cole’s bootstrapping beginnings impact the brand purpose today
The importance of incorporating brand values into the product details



About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker’s award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company’s investments.



Learn more about Kenneth Cole and Jed here:



Kenneth Cole:

Twitter: https://twitter.com/kennethcole

IG: https://www.instagram.com/kennethcole/

LinkedIn: https://www.linkedin.com/company/kenneth-cole-productions/



Jed Berger:

Twitter: https://twitter.com/jedberger?lang=en

IG: https://www.instagram.com/jed.berger/?hl=en

LinkedIn: https://www.linkedin.com/in/jed-berger-273b734/



If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.

We’re ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he’s using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he’s focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose.  
Some highlights of what we cover:
<ul>
<li>How Jed is laying the groundwork as a new leader by focusing on purpose first</li>
<li>Why Kenneth Cole is focused on social advocacy as part of his brand mission</li>
<li>How Kenneth Cole’s bootstrapping beginnings impact the brand purpose today</li>
<li>The importance of incorporating brand values into the product details</li>
</ul>
 
About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker’s award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company’s investments.
 
Learn more about Kenneth Cole and Jed here:
 
Kenneth Cole:
Twitter: <a href="https://twitter.com/kennethcole">https://twitter.com/kennethcole</a>
IG: <a href="https://www.instagram.com/kennethcole/">https://www.instagram.com/kennethcole/</a>
LinkedIn: <a href="https://www.linkedin.com/company/kenneth-cole-productions/">https://www.linkedin.com/company/kenneth-cole-productions/</a>
 
Jed Berger:
Twitter: <a href="https://twitter.com/jedberger?lang=en">https://twitter.com/jedberger?lang=en</a>
IG: <a href="https://www.instagram.com/jed.berger/?hl=en">https://www.instagram.com/jed.berger/?hl=en</a>
LinkedIn: <a href="https://www.linkedin.com/in/jed-berger-273b734/">https://www.linkedin.com/in/jed-berger-273b734/</a>
 
If you’re a brand looking for market differentiation but don’t know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy <a href="http://www.brandcrudo.com">www.brandcrudo.com</a> or jacqueline@brandcrudo.com.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

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