On today’s episode of Uncooked, I’m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys a Benedetto, and the why the best way to market a specialized product is to be part of a community. 

 

Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto, Benedetto Guitars, Inc. of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world’s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists.

 

You can connect with Howard and learn more about Benedetto Guitars at https://benedettoguitars.com/. To support jazz artists throughout the pandemic, visit Benedetto’s featured artists to seek out their music for purchase.

 

DW is a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic. 

 

Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, The Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."

 

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

On today&rsquo;s episode of Uncooked, I&rsquo;m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys a Benedetto, and the why the best way to market a specialized product is to be part of a community. 
&nbsp;
Howard Paul is the President and CEO of Benedetto Guitars. Founded in 1968 by American luthier Robert Benedetto,&nbsp;Benedetto Guitars, Inc.&nbsp;of Savannah, Georgia is celebrating 47 years of jazz guitar excellence. The internationally renowned company builds some of the world&rsquo;s most collectable and expensive instruments while still focusing their production on the needs of professional and aspiring jazz guitarists.
&nbsp;
You can connect with Howard and learn more about Benedetto Guitars at <a href="https://benedettoguitars.com/">https://benedettoguitars.com/</a>. To support jazz artists throughout the pandemic, visit Benedetto&rsquo;s featured artists to seek out their music for purchase.
&nbsp;
DW is a guitarist and songwriter with a passion for well-crafted instruments. You can find him on: https://www.facebook.com/DWsongsandmusic. 
&nbsp;
Jonas Brown is a lover of jazz music, a senior in high school, and the lead guitarist for his band, The Low Darts. You can find him on Instagram at @jonasbrxwn, and his band on YouTube and Facebook as "The Low Darts."
&nbsp;
What burning questions do you have about branding and the marketing industry? Leave a review with your question and I&rsquo;ll pose it to our community. If you&rsquo;d like to learn more about how I help brands needing a strategic unlock go to <a href="http://www.brandcrudo.com">www.brandcrudo.com</a>.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

Uncooked

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies. 

Make your marketing brain bigger. The Uncooked podcast provides raw marketing insights to inspire the people responsible for the messages we consume. Whether you're a leader looking to shift your marketing to match new business priorities or rally your team behind a singular idea, this podcast is your guide to untangling brand complexities that stall the best of companies.

On today’s episode of Uncooked, I’m continuing my conversation with Howard Paul President and CEO of Benedetto Guitars and exploring how the brand has focused on leading initiatives within the music community to support the values of the company, building a legacy of education and trust. Listen is as we discuss how to music educators are really marketing influencers, who actually buys a Benedetto, and the why the best way to market a specialized product is to be part of a community.

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