While most of the money flowing into exchange-traded funds goes into the cheaper ones, investors are willing to pay up for certain things. And after all, ETF issuers have to pay the bills somehow. Figuring out how to price an ETF so it’s both appealing to investors and generates revenue is one of the more unsung arts of the industry.  

On this episode, Joel and Eric speak with Athanasios Psarofagis, an ETF analyst with Bloomberg Intelligence, and Bloomberg reporter Katie Greifeld about BI’s recent ETF revenue study, which includes a breakdown of fee income generated by issuers and individual products. The conversation also touches on whether the rise of passive investing has impacted markets in the way some observers say.