The ETF "Thunderdome" is an unforgiving and relentless environment. Which makes the exchange-traded funds from JPMorgan Asset Management so noteworthy. Led by its Chief Executive Officer George Gatch, the firm has carved out a unique niche — active ETFs — and then used its institutional muscle to move up the leaderboard while driving down costs. In an era where 75% of all active funds are seeing outflows, JPMorgan has found a way to thrive; in fact, it’s now the fourth biggest active fund company in the US. 

On this episode of Trillions, Eric Balchunas and Joel Weber speak with Gatch about JPMorgan's secret sauce, his strategy in the active category, how his biggest products became such hits, why fixed income remains a promising space, what to watch in private markets and why he's avoiding crypto.