The ETF universe keeps getting bigger - and weirder. This year is already on pace to shatter records for launches and inflows; it's also producing some of the most niche, speculative and oddly specific funds the industry has ever seen. From leveraged bets on obscure semiconductor firms to thematic products targeting everything from lithography to nicotine, the race to capture investor attention is officially in overdrive.

In this "ETFs to Watch" episode, Eric Balchunas and Joel Weber are joined by Isabelle Lee, a cross-asset reporter with Bloomberg News, to break down a few new launches fighting for investor attention. They discuss Defiance's POET ETF (ticker POEL); Corgi's lithography and photonics fund (ticker EUV); Hexis's nicotine-focused ETF (ticker NICO); and Roundhill's "real world assets" HALO strategy (ticker LOHA). Along the way they make some detours to discuss leveraged IPO mania, Reddit skeptics, and, well, corgis.