Exchange-traded funds could go from $9 trillion in global assets today to $30 trillion in the next decade as investors far and wide continue to migrate from mutual funds. This is the prediction that Brown Brothers Harriman reached in their 10th Annual ETF Survey last month.  

On this episode, Joel and Eric speak with Shawn McNinch, Global ETF Head at BBH, to pore over the survey, including questions on how ETFs are selected, what areas investors want to see more products covering and the differences between the US and other regions.