In this episode, we discuss the evolution of e-commerce. More of us are now shopping online and businesses are turning to online sales to survive, too. But how is this shaping our expectations of the brands we buy from? Tania is joined by David Abrahamovitch, the CEO and Founder of Grind Coffee, Tamara Lawson from William Grant & Sons and the UK Brand Ambassador for Hendrick’s Gin, Sasha Filimonov.

Kaitlin Wilkes Back, Assistant Manager at the Berkeley Hotel’s Blue Bar hosts our virtual bar this week. She teaches us all how to make a ‘Ruby Spritz’ using Hendrick’s Gin and some very large ice cubes! You can find the recipe at www.williamgrant.com/trending2021 so you can enjoy it yourself at home.

In this episode, we discuss the evolution of e-commerce. More of us are now shopping online and businesses are turning to online sales to survive, too. But how is this shaping our expectations of the brands we buy from? Tania is joined by David Abrahamovitch, the CEO and Founder of Grind Coffee, Tamara Lawson from William Grant &amp; Sons and the UK Brand Ambassador for Hendrick&rsquo;s Gin, Sasha Filimonov.
Kaitlin Wilkes Back, Assistant Manager at the Berkeley Hotel&rsquo;s Blue Bar hosts our virtual bar this week. She teaches us all how to make a &lsquo;Ruby Spritz&rsquo; using Hendrick&rsquo;s Gin and some very large ice cubes! You can find the recipe at <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.williamgrant.com%2Ftrending2021&amp;data=04%7C01%7CLucy.Emery%40wgrant.com%7Cff3e0b7e788342bf812508d8b70c2b6b%7Cca29e3f5cee34b64ad11fea04ae28493%7C0%7C0%7C637460610210218444%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=xbjWUWRe54zu4sUlhYI0urIJ8L8zgrgYutrjSRi0qxQ%3D&amp;reserved=0">www.williamgrant.com/trending2021</a> so you can enjoy it yourself at home.

The consumer trends podcast from leading spirits producer William Grant & Sons. Hosted by Tania Bryer, we reveal key insights from William Grant’s annual consumer and market trends report, Trending 2021.

Listen to find out the evolving habits, values and lifestyles of UK consumers – from the short term disruption of Covid-19 to the impact of changes that are here to stay.

 www.williamgrant.com/trending2021

The consumer trends podcast from leading spirits producer William Grant &amp; Sons. Hosted by Tania Bryer, we reveal key insights from William Grant&rsquo;s annual consumer and market trends report, Trending 2021.
Listen to find out the evolving habits, values and lifestyles of UK consumers &ndash; from the short term disruption of Covid-19 to the impact of changes that are here to stay.
&nbsp;<a href="https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.williamgrant.com%2Ftrending2021&amp;data=04%7C01%7CLucy.Emery%40wgrant.com%7Cf7ac08fc676848b32edb08d896b72cd1%7Cca29e3f5cee34b64ad11fea04ae28493%7C0%7C0%7C637425060762418086%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=gQH%2BM24p55SMykSLTw%2BWnQS4z5eqtKNIka4laOZYKN8%3D&amp;reserved=0">www.williamgrant.com/trending2021</a>

Trends Distilled

The consumer trends podcast from leading spirits producer William Grant & Sons. Hosted by Tania Bryer, we reveal key insights from William Grant’s annual consumer and market trends report, Trending 2021.

Listen to find out the evolving habits, values and lifestyles of UK consumers – from the short term disruption of Covid-19 to the impact of changes that are here to stay.

The consumer trends podcast from leading spirits producer William Grant &amp; Sons. Hosted by Tania Bryer, we reveal key insights from William Grant&rsquo;s annual consumer and market trends report, Trending 2021.
Listen to find out the evolving habits, values and lifestyles of UK consumers &ndash; from the short term disruption of Covid-19 to the impact of changes that are here to stay.

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