How has increased isolation and more time spent online changed the way we see ourselves and each other? In this episode, we discuss identity and the major disruption to our lives caused by Covid-19, which has accelerated some big changes and trends. Tania is joined by Tamara Lawson from William Grant & Sons, Charlie Warwick from Kantar’s Consulting team, and Alwynne Gwilt, the UK Brand Ambassador for The Balvenie.

In the virtual bar this week, our talented bartender, Eve Russell from Hyde & Co in Bristol shows us all how to make a ‘Speyside Royale’, a cocktail inspired by where The Balvenie is expertly hand-crafted. You can find the recipe @williamgrantuk on Instagram, on LinkedIn or at www.williamgrant.com/trending2021

How has increased isolation and more time spent online changed the way we see ourselves and each other? In this episode, we discuss identity and the major disruption to our lives caused by Covid-19, which has accelerated some big changes and trends. Tania is joined by Tamara Lawson from William Grant &amp; Sons, Charlie Warwick from Kantar&rsquo;s Consulting team, and Alwynne Gwilt, the UK Brand Ambassador for The Balvenie.
In the virtual bar this week, our talented bartender, Eve Russell from Hyde &amp; Co in Bristol shows us all how to make a &lsquo;Speyside Royale&rsquo;, a cocktail inspired by where The Balvenie is expertly hand-crafted. You can find the recipe @williamgrantuk on Instagram, on LinkedIn or at <a href="http://www.williamgrant.com/trending2021">www.williamgrant.com/trending2021</a>

The consumer trends podcast from leading spirits producer William Grant & Sons. Hosted by Tania Bryer, we reveal key insights from William Grant’s annual consumer and market trends report, Trending 2021.

Listen to find out the evolving habits, values and lifestyles of UK consumers – from the short term disruption of Covid-19 to the impact of changes that are here to stay.

 www.williamgrant.com/trending2021

The consumer trends podcast from leading spirits producer William Grant &amp; Sons. Hosted by Tania Bryer, we reveal key insights from William Grant&rsquo;s annual consumer and market trends report, Trending 2021.
Listen to find out the evolving habits, values and lifestyles of UK consumers &ndash; from the short term disruption of Covid-19 to the impact of changes that are here to stay.
&nbsp;<a href="https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.williamgrant.com%2Ftrending2021&amp;data=04%7C01%7CLucy.Emery%40wgrant.com%7Cf7ac08fc676848b32edb08d896b72cd1%7Cca29e3f5cee34b64ad11fea04ae28493%7C0%7C0%7C637425060762418086%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=gQH%2BM24p55SMykSLTw%2BWnQS4z5eqtKNIka4laOZYKN8%3D&amp;reserved=0">www.williamgrant.com/trending2021</a>

Trends Distilled

The consumer trends podcast from leading spirits producer William Grant & Sons. Hosted by Tania Bryer, we reveal key insights from William Grant’s annual consumer and market trends report, Trending 2021.

Listen to find out the evolving habits, values and lifestyles of UK consumers – from the short term disruption of Covid-19 to the impact of changes that are here to stay.

The consumer trends podcast from leading spirits producer William Grant &amp; Sons. Hosted by Tania Bryer, we reveal key insights from William Grant&rsquo;s annual consumer and market trends report, Trending 2021.
Listen to find out the evolving habits, values and lifestyles of UK consumers &ndash; from the short term disruption of Covid-19 to the impact of changes that are here to stay.

1. This is us – How identity is changing post-pandemic

The pandemic is changing how we experience the finer things in life. In this episode, we discuss our love affair with luxury and how brands in this space are evolving and becoming more accessible. Tania is joined by Walpole’s Chief Executive, Helen Brocklebank, Tamara Lawson from William Grant & Sons, and Mark Thomson, Ambassador to Scotland for Glenfiddich Single Malt Whisky.

 

Matthew Galloway from leading luxury hotel The Fife Arms (@thefifearms) opens up the virtual bar this week. He teaches us how to make a distinctly luxurious Glenfiddich cocktail. You can find the recipe at www.williamgrant.com/trending2021 - it includes some truly luxurious touches.

 

The pandemic is changing how we experience the finer things in life. In this episode, we discuss our love affair with luxury and how brands in this space are evolving and becoming more accessible. Tania is joined by Walpole&rsquo;s Chief Executive, Helen Brocklebank, Tamara Lawson from William Grant &amp; Sons, and Mark Thomson, Ambassador to Scotland for Glenfiddich Single Malt Whisky.
&nbsp;
Matthew Galloway from leading luxury hotel The Fife Arms (@thefifearms) opens up the virtual bar this week. He teaches us how to make a distinctly luxurious Glenfiddich cocktail. You can find the recipe at <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.williamgrant.com%2Ftrending2021&amp;data=04%7C01%7CLucy.Emery%40wgrant.com%7Cff3e0b7e788342bf812508d8b70c2b6b%7Cca29e3f5cee34b64ad11fea04ae28493%7C0%7C0%7C637460610210218444%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=xbjWUWRe54zu4sUlhYI0urIJ8L8zgrgYutrjSRi0qxQ%3D&amp;reserved=0">www.williamgrant.com/trending2021</a> - it includes some truly luxurious touches.
&nbsp;

5. The decentralisation of luxury

The pandemic has caused many of us to reflect on what’s important, but has it turned us into more ethical consumers? In this episode, we discuss our changing values and our expectations that Brands will take a stand for what they believe in. Tania is joined by sustainability and style content creator Bianca Foley, Tamara Lawson from William Grant & Sons, and Fabiano Latham, the UK Brand Ambassador for Reyka Vodka.

There’s a decidedly eco-friendly feel to the virtual bar this week. Alexa Farrow from Silver Lining in London (@silverlininge9) shows us how to make a ‘Springlet’, using Reyka Vodka and moss essence!  You can find the recipe at www.williamgrant.com/trending2021 so you can enjoy it yourself at home.

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The pandemic has caused many of us to reflect on what&rsquo;s important, but has it turned us into more ethical consumers? In this episode, we discuss our changing values and our expectations that Brands will take a stand for what they believe in. Tania is joined by sustainability and style content creator Bianca Foley, Tamara Lawson from William Grant &amp; Sons, and Fabiano Latham, the UK Brand Ambassador for Reyka Vodka.
There&rsquo;s a decidedly eco-friendly feel to the virtual bar this week. Alexa Farrow from Silver Lining in London (@silverlininge9) shows us how to make a &lsquo;Springlet&rsquo;, using Reyka Vodka and moss essence!&nbsp; You can find the recipe at <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.williamgrant.com%2Ftrending2021&amp;data=04%7C01%7CLucy.Emery%40wgrant.com%7Cff3e0b7e788342bf812508d8b70c2b6b%7Cca29e3f5cee34b64ad11fea04ae28493%7C0%7C0%7C637460610210218444%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=xbjWUWRe54zu4sUlhYI0urIJ8L8zgrgYutrjSRi0qxQ%3D&amp;reserved=0">www.williamgrant.com/trending2021</a> so you can enjoy it yourself at home.

4. The human side of brands – how our values are evolving

In this episode, we discuss the evolution of e-commerce. More of us are now shopping online and businesses are turning to online sales to survive, too. But how is this shaping our expectations of the brands we buy from? Tania is joined by David Abrahamovitch, the CEO and Founder of Grind Coffee, Tamara Lawson from William Grant & Sons and the UK Brand Ambassador for Hendrick’s Gin, Sasha Filimonov.

Kaitlin Wilkes Back, Assistant Manager at the Berkeley Hotel’s Blue Bar hosts our virtual bar this week. She teaches us all how to make a ‘Ruby Spritz’ using Hendrick’s Gin and some very large ice cubes! You can find the recipe at www.williamgrant.com/trending2021 so you can enjoy it yourself at home.

In this episode, we discuss the evolution of e-commerce. More of us are now shopping online and businesses are turning to online sales to survive, too. But how is this shaping our expectations of the brands we buy from? Tania is joined by David Abrahamovitch, the CEO and Founder of Grind Coffee, Tamara Lawson from William Grant &amp; Sons and the UK Brand Ambassador for Hendrick&rsquo;s Gin, Sasha Filimonov.
Kaitlin Wilkes Back, Assistant Manager at the Berkeley Hotel&rsquo;s Blue Bar hosts our virtual bar this week. She teaches us all how to make a &lsquo;Ruby Spritz&rsquo; using Hendrick&rsquo;s Gin and some very large ice cubes! You can find the recipe at <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.williamgrant.com%2Ftrending2021&amp;data=04%7C01%7CLucy.Emery%40wgrant.com%7Cff3e0b7e788342bf812508d8b70c2b6b%7Cca29e3f5cee34b64ad11fea04ae28493%7C0%7C0%7C637460610210218444%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=xbjWUWRe54zu4sUlhYI0urIJ8L8zgrgYutrjSRi0qxQ%3D&amp;reserved=0">www.williamgrant.com/trending2021</a> so you can enjoy it yourself at home.

1. This is us – How identity is changing post-pandemic

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