Most tradies don’t need more marketing.. They need clarity on what actually works. This week, Nic is joined by Rhys Clay, Partner and Head Geek at Kaha Digital, to strip digital marketing back to the essentials for service-based trade businesses. They unpack vanity metrics, overpriced packages, and the common traps that keep tradies stuck, while highlighting what genuinely drives results: a strong Google Business Profile, the right kind of reviews, trustworthy photos, and in many cases, a simple one-page website. If you want more phone calls, better-quality inquiries, and a clear online plan without the fluff, this episode will reset how you approach your digital presence.

<p>Most tradies don&rsquo;t need more marketing.. They need clarity on what actually works. This week, Nic is joined by Rhys Clay, Partner and Head Geek at <a href="kahadigital.com.au">Kaha Digital</a>, to strip digital marketing back to the essentials for service-based trade businesses. They unpack vanity metrics, overpriced packages, and the common traps that keep tradies stuck, while highlighting what genuinely drives results: a strong Google Business Profile, the right kind of reviews, trustworthy photos, and in many cases, a simple one-page website. If you want more phone calls, better-quality inquiries, and a clear online plan without the fluff, this episode will reset how you approach your digital presence.</p>

Whether you're a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your host, Nicole 'Nic' Cox, was born into a tradie family and has first-hand experience of the gut-busting, money stress and pressures that trade businesses can place on their owners and their families! Nic strongly believes in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families' future. She interviews guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! Nic loves a laugh and a good story, so tune in for a unique look at how to 'get off the tools' and break the cycle of financial hardship and stress to create the trade business you really wanted!

<p>Whether you're a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your host, Nicole 'Nic' Cox, was born into a tradie family and has first-hand experience of the gut-busting, money stress and pressures that trade businesses can place on their owners and their families! Nic strongly believes in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families' future. She interviews guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! Nic loves a laugh and a good story, so tune in for a unique look at how to 'get off the tools' and break the cycle of financial hardship and stress to create the trade business you really wanted!</p>

Helping tradie business owners get off the tools and improve health, relationships and lifestyle

Tradies In Business

Whether you're a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your hosts, Warrick 'Waz' Bidwell and Nicole 'Nic' Cox, were both born into tradie families and have first hand experience of the gut busting, money stress and pressures that trade businesses can place on their owners and their families! Nic and Waz strongly believe in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families' future. Waz and Nic interview guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! They love a laugh and a good story so tune in for a unique look at how to 'get off the tools' and break the cycle of financial hardship and stress to create the trade business you really wanted!