Rock bottom moments and honest conversations aren’t just character building, they are game changers. Nic is joined by her son Blake, whose journey from freezer warehouses to million-dollar eCommerce sales and back again shaped the lessons behind his current venture, Wispix AI. They chat about what happens when ego gets in the way, why community matters, and how tradies can use AI to streamline admin, automate calls, and boost profits. From turning site voice notes into job reports to building consistency in quoting, Blake shows how practical AI can be. You’ll hear how a “generalist plus AI specialist” combo protects profit and frees up family time.

Learn more about Wispix AI & connect with Blake here.

Rock bottom moments and honest conversations aren&rsquo;t just character building, they are game changers. Nic is joined by her son Blake, whose journey from freezer warehouses to million-dollar eCommerce sales and back again shaped the lessons behind his current venture, <a href="https://wispix.co/">Wispix AI</a>. They chat about what happens when ego gets in the way, why community matters, and how tradies can use AI to streamline admin, automate calls, and boost profits. From turning site voice notes into job reports to building consistency in quoting, Blake shows how practical AI can be. You&rsquo;ll hear how a &ldquo;generalist plus AI specialist&rdquo; combo protects profit and frees up family time.
Learn more about Wispix AI &amp; connect with Blake <a href="https://www.linkedin.com/in/blake-stephens-00a91428a/">here</a>.

Whether you're a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your host, Nicole 'Nic' Cox, was born into a tradie family and has first-hand experience of the gut-busting, money stress and pressures that trade businesses can place on their owners and their families! Nic strongly believes in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families' future. She interviews guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! Nic loves a laugh and a good story, so tune in for a unique look at how to 'get off the tools' and break the cycle of financial hardship and stress to create the trade business you really wanted!

Whether you're a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your host, Nicole 'Nic' Cox, was born into a tradie family and has first-hand experience of the gut-busting, money stress and pressures that trade businesses can place on their owners and their families! Nic strongly believes in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families' future. She interviews guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! Nic loves a laugh and a good story, so tune in for a unique look at how to 'get off the tools' and break the cycle of financial hardship and stress to create the trade business you really wanted!

Helping tradie business owners get off the tools and improve health, relationships and lifestyle

Tradies In Business

Whether you're a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your hosts, Warrick 'Waz' Bidwell and Nicole 'Nic' Cox, were both born into tradie families and have first hand experience of the gut busting, money stress and pressures that trade businesses can place on their owners and their families! Nic and Waz strongly believe in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families' future. Waz and Nic interview guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! They love a laugh and a good story so tune in for a unique look at how to 'get off the tools' and break the cycle of financial hardship and stress to create the trade business you really wanted!

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