In just on 5 years a couple of chippy mates, Ed Ross and Dan Allen, have built a small empire in the workwear space. Perhaps more impressively, they've also set up and run their own mental health organisation that delivers free counselling and support to blue collar workers around the country. With more than $700,000 of free counselling services rolled out to over 4,000 tradies through their not-for-profit, TIACS (This Is A Conversation Starter), these lads are taking massive action when it comes to the mental health of tradies everywhere. We chat with Ed about their journey and some of the challenges they've faced behind the scenes of this very eye-catching business!