With print media declining and the rise and rise of online platforms like social media, YouTube and the like, you'd be forgiven for thinking that writing is also not as relevant. The opposite is true when it comes to your business with websites, social posts, customer materials and email marketing all being critical to the success of your trade business! We chat with journalist and professional writer, Emily Toxward, about the secrets to great content, how to write like a pro and some of the do's and don'ts when it comes to your web and other online content.