We're breaking down the importance of having a strong social media presence for your trade business. From the role of Facebook and Instagram in boosting your visibility to how often you should post and what kind of content hits the mark with your ideal clients. Nic also shares practical tips on making the most of Google My Business and tailoring your marketing to connect with your target audience.

We're breaking down the importance of having a strong social media presence for your trade business. From the role of Facebook and Instagram in boosting your visibility to how often you should post and what kind of content hits the mark with your ideal clients. Nic also shares practical tips on making the most of Google My Business and tailoring your marketing to connect with your target audience.

Welcome to Tradie Wife Life, brought to you by Tradies in Business, the podcast that explores the journey of being a tradie wife and business owner. Join Nic, a builder's wife, as she share tips and tricks, stories of failures and successes, and occasional gents viewpoints. Our focus is on bringing together more tradie wives to share their common experiences and help them progress from helping out to becoming a business owner. With guest interviews from established business owners and experts in the field, you'll hear firsthand accounts of the challenges and rewards of owning a business in the trades industry.

Welcome to Tradie Wife Life, brought to you by Tradies in Business, the podcast that explores the journey of being a tradie wife and business owner. Join Nic, a builder's wife, as she share tips and tricks, stories of failures and successes, and occasional gents viewpoints. Our focus is on bringing together more tradie wives to share their common experiences and help them progress from helping out to becoming a business owner. With guest interviews from established business owners and experts in the field, you'll hear firsthand accounts of the challenges and rewards of owning a business in the trades industry.

Tradie Wife Life

Are you a lady? Or at least identify as one? Do you also have a role within or a simple interest in business and being better?
Ladies In Business is a podcast with tradie wives in mind, but it's also for business owners, partners, supporters and (reluctant!) chief naggers. Nicole Cox, one half of 'Tradies In Business' and a tradie wife herself, has lined up a bunch of inspiring, interesting, successful and insightful ladies in business to interview and share their stories with tradie wives and ladies in business everywhere. Nic hopes to share some inspiration, education and lady-fication of the business space as well as a few laughs as well.

Ladies In Business

Welcome to Tradie Wife Life, the podcast that explores the journey of being a tradie wife and business owner. Join Nic, a builder's wife, as she share tips and tricks, stories of failures and successes, and occasional gents viewpoints. Our focus is on bringing together more tradie wives to share their common experiences and help them progress from helping out to becoming a business owner. With guest interviews from established business owners and experts in the field, you'll hear firsthand accounts of the challenges and rewards of owning a business in the trades industry.

Welcome to Tradie Wife Life, the podcast that explores the journey of being a tradie wife and business owner. Join Nic, a builder's wife, as she share tips and tricks, stories of failures and successes, and occasional gents viewpoints. Our focus is on bringing together more tradie wives to share their common experiences and help them progress from helping out to becoming a business owner. With guest interviews from established business owners and experts in the field, you'll hear firsthand accounts of the challenges and rewards of owning a business in the trades industry.

Why Social Media Matters for Your Trade Business

Running a business with your partner isn’t always smooth sailing, especially when work and personal life start to overlap. Nic is joined by Waz in this She Says, He Says episode where they share real-life stories and plenty of laughs while talking about the challenges of balancing emotions and work decisions. They explore why things can sometimes feel personal and share simple ways to handle those tricky moments without turning small issues into bigger ones. With the holidays just around the corner, they offer easy tips to keep things calm and connected, both at home and on the job.

Running a business with your partner isn’t always smooth sailing, especially when work and personal life start to overlap. Nic is joined by Waz in this She Says, He Says episode where they share real-life stories and plenty of laughs while talking about the challenges of balancing emotions and work decisions. They explore why things can sometimes feel personal and share simple ways to handle those tricky moments without turning small issues into bigger ones. With the holidays just around the corner, they offer easy tips to keep things calm and connected, both at home and on the job.

She Says, He Says - Is It Personal or Just Business?

How do you balance business growth with family life and personal goals? In this Real Tradie Wife episode, Nic is chatting with Rachel, co-manager of My Mobile Mechanic on the Sunshine Coast, about how she and her husband, Tyson, have grown their business while prioritising family and lifestyle. Rachel shares their journey from a solo operation to a team of multiple employees, the challenges of hiring the right people, and how aligning values has been key to their success.

How do you balance business growth with family life and personal goals? In this Real Tradie Wife episode, Nic is chatting with Rachel, co-manager of My Mobile Mechanic on the Sunshine Coast, about how she and her husband, Tyson, have grown their business while prioritising family and lifestyle. Rachel shares their journey from a solo operation to a team of multiple employees, the challenges of hiring the right people, and how aligning values has been key to their success.

From Zero Employees to a Growing Team

Stephanie Trethewey’s journey is nothing short of inspiring. From her fast-paced career as a TV journalist in Sydney to settling on a beef farm in Tasmania, she’s faced the challenges of rural life and motherhood head-on. But it wasn’t all smooth sailing—Steph’s struggles with isolation and the realities of rural living sparked her mission to create Motherland. In this episode, she shares how these challenges led to the birth of a community designed to support rural mothers. Through virtual groups and initiatives like the national conference, Motherland offers a lifeline for mums who often feel unseen and unheard. Stephanie’s story shows how adversity can fuel positive change.

Stephanie Trethewey’s journey is nothing short of inspiring. From her fast-paced career as a TV journalist in Sydney to settling on a beef farm in Tasmania, she’s faced the challenges of rural life and motherhood head-on. But it wasn’t all smooth sailing—Steph’s struggles with isolation and the realities of rural living sparked her mission to create <a href="https://motherlandaustralia.com.au/">Motherland</a>. In this episode, she shares how these challenges led to the birth of a community designed to support rural mothers. Through virtual groups and initiatives like the national conference, Motherland offers a lifeline for mums who often feel unseen and unheard. Stephanie’s story shows how adversity can fuel positive change.

Why Social Media Matters for Your Trade Business

Tradie Wife Life

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