It’s a great asset if you’re getting lots of clients in your trades business right now. But what can you do to improve and make it even better? 

Most tradies believe they don’t need to advertise either because they are receiving too many referrals or making the assumption that customers will keep flowing through their doors. 

The truth is there are always peaks and troughs in business, and just surviving is not staying or sustainable.

That’s why in this episode, I discuss why you should invest in marketing and how to gather meaningful data from your clients and customers, which you can use for your marketing initiatives. 

Want to keep bringing new leads for your trades business? Then, click the play button now! 





Discussion Points:

0:00 Introduction

1:30 Common marketing myths among trades business owners 

2:08 Your customers’ needs and wants may shift 

3:22 The benefit you could be missing in marketing 

4:01 Understanding your customers’ and clients’ language

5:04 How to gather and record meaningful data from your clients 





Resources:
Visit the Tradie Business School website (https://tradiebusinessschool.com/) 
Join us on our FREE Facebook Group (Tradies & General Contractors Global)





Books mentioned in the episode: 
The Path to Freedom by Barry Williame Magliarditi (https://www.pathtofreedom.com.au/free-book-1) 





You can also connect with us on Linkedin. For more podcast episodes, visit our website at https://tradiebusinessschool.com/ or subscribe to The Tradie Business School on Apple Podcasts, Spotify, and Google Podcasts.

 

Thank you for tuning in! 

It&rsquo;s a great asset if you&rsquo;re getting lots of clients in your trades business right now. But what can you do to improve and make it even better?&nbsp; Most tradies believe they don&rsquo;t need to advertise either because they are receiving too many referrals or making the assumption that customers will keep flowing through their doors.&nbsp; The truth is there are always peaks and troughs in business, and just surviving is not staying or sustainable. That&rsquo;s why in this episode, I discuss why you should invest in marketing and how to gather meaningful data from your clients and customers, which you can use for your marketing initiatives.&nbsp; Want to keep bringing new leads for your trades business? Then, click the play button now!&nbsp;
 
Discussion Points:
0:00 Introduction
1:30 Common marketing myths among trades business owners&nbsp;
2:08 Your customers&rsquo; needs and wants may shift&nbsp;
3:22 The benefit you could be missing in marketing&nbsp;
4:01 Understanding your customers&rsquo; and clients&rsquo; language
5:04 How to gather and record meaningful data from your clients&nbsp;
 
Resources:
<ul>
<li aria-level="1">Visit the Tradie Business School website (<a href="https://tradiebusinessschool.com/">https://tradiebusinessschool.com/</a>)&nbsp;</li>
<li aria-level="1">Join us on our FREE Facebook Group (<a href="https://www.facebook.com/groups/gamechangingtradies">Tradies &amp; General Contractors Global</a>)</li>
</ul>
 
Books mentioned in the episode:&nbsp;
<ul>
<li aria-level="1">The Path to Freedom by Barry Williame Magliarditi (<a href="https://www.pathtofreedom.com.au/free-book-1">https://www.pathtofreedom.com.au/free-book-1</a>)&nbsp;</li>
</ul>
 
You can also connect with us on <a href="https://au.linkedin.com/company/the-game-changers">Linkedin</a>. For more podcast episodes, visit our website at <a href="https://tradiebusinessschool.com/">https://tradiebusinessschool.com/</a> or subscribe to The Tradie Business School on <a href="https://podcasts.apple.com/ph/podcast/tradie-business-school-podcast/id1544187908">Apple Podcasts</a>, <a href="https://open.spotify.com/show/0k08gdcQypSXHcoYFpJ58A?si=qNZk1ul9QG-uI4PQ6ivcog">Spotify</a>, and <a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvM2M3MjQ0NGItNjIxZi00YTNlLWI2ZTEtYTgyMDAwNjczYzJmLzhhNTIyNWIzLWQ4YjEtNDRiMy05MjcwLWFjOGQwMDIyZmJmZC83MDY3NjI0Ny00ZTlmLTRjZjEtODMwNi1hYzhkMDAyNGE3YzYvcG9kY2FzdC5yc3M?sa=X&amp;ved=0CAMQ4aUDahcKEwjAt4HTydbtAhUAAAAAHQAAAAAQDA">Google Podcasts</a>.
&nbsp;
Thank you for tuning in!&nbsp;

The Tradie Business School gives you the skills to run your business like a business owner instead of spending your days chasing your tail. Run by trade-industry experts, we understand the challenges you’re facing and know how to get your business working more smoothly and profitably.

The Tradie Business School gives you the skills to run your business like a business owner instead of spending your days chasing your tail. Run by trade-industry experts, we understand the challenges you&rsquo;re facing and know how to get your business working more smoothly and profitably.