Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.

Thanks to our friends at Key to the World Travel for helping us solicit travel advisor questions this season. 

This episode is sponsored by All-Inclusive by Marriott Bonvoy. 

Further resources

Christina Vieira on Instagram and Facebook

Magic Made Simple, which helps travel agents set up systems, online and on Instagram

From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate

From TravelAge West: Gifted Travel Network’s luxury travel symposium on the rivers

Christina Vieira’s five Rs:
Recognize
Recommendation
Relate
Respond
Request

Mentioned in this episode:
Simon Sinek’s TED Talk
“Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller
ActiveCampaign
Zapier
LeadPages

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada.
Thanks to our friends at <a href="https://www.keytotheworldtravel.com/">Key to the World Travel </a>for helping us solicit travel advisor questions this season. <a href="https://www.keytotheworldtravel.com/"></a>
This episode is sponsored by <a href="https://all-inclusive.marriott.com/">All-Inclusive by Marriott Bonvoy</a>. 
<hr>
Further resources
Christina Vieira on <a href="https://www.instagram.com/showcasetheworldtravel">Instagram</a> and <a href="https://www.facebook.com/showcasetheworldtravel">Facebook</a>
Magic Made Simple, which helps travel agents set up systems, <a href="https://magicmadesimple.net/">online</a> and on <a href="https://www.instagram.com/magicmadesimple_">Instagram</a>
From Magic Made Simple, just for Trade Secrets listeners: <a href="https://magicmadesimple.lpages.co/6-workflows-trade-secrets/">Six workflows to automate</a>
From TravelAge West: Gifted Travel Network’s <a href="https://www.travelagewest.com/Events/gifted-travel-network-luxury-symposium">luxury travel symposium</a> on the rivers
Christina Vieira’s five Rs:
<ul>
<li aria-level="1">Recognize</li>
<li aria-level="1">Recommendation</li>
<li aria-level="1">Relate</li>
<li aria-level="1">Respond</li>
<li aria-level="1">Request</li>
</ul>
Mentioned in this episode:
<ul>
<li aria-level="1">Simon Sinek’s TED Talk</li>
<li aria-level="1">“<a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329?_encoding=UTF8&amp;qid=&amp;sr=&amp;linkCode=sl1&amp;tag=donaldmille0e-20&amp;linkId=808a3e50ee65a7b443011a7f283ced6a&amp;language=en_US&amp;ref_=as_li_ss_tl">Building a StoryBrand</a>: Clarify Your Message So Customers Will Listen,” by Donald Miller</li>
<li aria-level="1"><a href="https://www.activecampaign.com/">ActiveCampaign</a></li>
<li aria-level="1"><a href="https://zapier.com/">Zapier</a></li>
<li aria-level="1"><a href="https://lp.leadpages.com/ ">LeadPages</a></li>
</ul>
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
See omnystudio.com/listener for privacy information.

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners&rsquo; questions. Topics will range from business advice to industry trends, history and more &mdash; as long as it&rsquo;s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at <a href="http://travelweekly.com/podcasts">travelweekly.com/podcasts</a>.
<hr>
ABOUT YOUR HOSTS:
Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors&rsquo; 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives &mdash; the highs and lows that make them human.
<hr>
 Theme song: Sock Hop by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4387-sock-hop">https://incompetech.filmmusic.io/song/4387-sock-hop</a> License: <a href="https://filmmusic.io/standard-license">https://filmmusic.io/standard-license</a>
<hr>
See omnystudio.com/listener for privacy information

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