This week on Trade Secrets, friend of the podcast Jenn Lee of Travel Planners International returns to talk about the kind of language travel advisors shouldn’t use when talking to clients. Co-hosts Jamie Biesiada and Emma Weissmann perform a sample dialogue for Jenn, and she takes Jamie, posing as an advisor, to task for all of her negative language (“I add value,” “What’s your budget?”). Jenn talks about why words matter, and the fact that, in her words, “People buy on emotion and justify logically.”



This episode was sponsored by ALG Vacations.

Further resources:

The Fiercely Forward Travel Advisors Facebook group

Crucial Conversations: Tools for Talking When Stakes are High

Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services and Ideas

The companion to Words the Sell, More Words that Sell

Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas

Building a StoryBrand by Donald Miller

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

This week on Trade Secrets, friend of the podcast Jenn Lee of Travel Planners International returns to talk about the kind of language travel advisors shouldn’t use when talking to clients. Co-hosts Jamie Biesiada and Emma Weissmann perform a sample dialogue for Jenn, and she takes Jamie, posing as an advisor, to task for all of her negative language (“I add value,” “What’s your budget?”). Jenn talks about why words matter, and the fact that, in her words, “People buy on emotion and justify logically.”
 
This episode was sponsored by ALG Vacations.
<hr>
Further resources:
The Fiercely Forward Travel Advisors <a href="https://www.facebook.com/groups/fiercelyforwardtraveladvisors">Facebook group</a> <a href="https://www.facebook.com/groups/fiercelyforwardtraveladvisors"></a>
<a href="https://www.amazon.com/Crucial-Conversations-Tools-Talking-Stakes/dp/0071401946">Crucial Conversations</a>: Tools for Talking When Stakes are High
<a href="https://www.amazon.com/Words-that-Sell-Products-Services/dp/0071467858/ref=sr_1_1?crid=SHU2LTALIJSY&amp;keywords=words+that+sell&amp;qid=1675276572&amp;s=books&amp;sprefix=words+that+sell%2Cstripbooks%2C76&amp;sr=1-1">Words that Sell</a>: More than 6,000 Entries to Help You Promote Your Products, Services and Ideas
The companion to Words the Sell, <a href="https://www.amazon.com/More-Words-That-Richard-Bayan/dp/0071418539/ref=sr_1_1?crid=3SWJXDMVPTJ1T&amp;keywords=more+words+that+sell&amp;qid=1675276639&amp;s=books&amp;sprefix=more+words+that+sell%2Cstripbooks%2C70&amp;sr=1-1">More Words that Sell</a>
<a href="https://www.amazon.com/Phrases-That-Sell-Ultimate-Products/dp/0809229773/ref=pd_bxgy_vft_none_img_sccl_1/135-6460462-2150901?pd_rd_w=iYjSx&amp;content-id=amzn1.sym.7f0cf323-50c6-49e3-b3f9-63546bb79c92&amp;pf_rd_p=7f0cf323-50c6-49e3-b3f9-63546bb79c92&amp;pf_rd_r=DW3F6DBHCVEQ6FA3FKS9&amp;pd_rd_wg=SDBxd&amp;pd_rd_r=fae76c9c-39c4-4576-acf5-02e75a48b211&amp;pd_rd_i=0809229773&amp;psc=1">Phrases that Sell</a>: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas
<a href="https://buildingastorybrand.com/">Building a StoryBrand</a> by Donald Miller
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
See omnystudio.com/listener for privacy information.

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners&rsquo; questions. Topics will range from business advice to industry trends, history and more &mdash; as long as it&rsquo;s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at <a href="http://travelweekly.com/podcasts">travelweekly.com/podcasts</a>.
<hr>
ABOUT YOUR HOSTS:
Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors&rsquo; 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives &mdash; the highs and lows that make them human.
<hr>
 Theme song: Sock Hop by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4387-sock-hop">https://incompetech.filmmusic.io/song/4387-sock-hop</a> License: <a href="https://filmmusic.io/standard-license">https://filmmusic.io/standard-license</a>
<hr>
See omnystudio.com/listener for privacy information

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