This week on Trade Secrets, we go inside Epperly Travel’s 2021 acquisition of Jetset World Travel, and subsequent rebranding to Jetset, with founder and CEO Lindsey Epperly. She recounts lessons learned — for instance, her business partner and husband Jeremy Sulek’s mantra “silence breeds insecurity” — and we hear the proof in the pudding about good communication from one of her affiliates, Emma Major, founder of Major Traveler. Then, we open the Trade Secrets mailbag to answer a potpourri of questions from listeners with Lindsey and Emma, ranging from transitioning to travel from a previous career, to converting ocean cruisers to river cruisers and beyond.

Further resources:

Jetset World Travel on the web 

Email Lindsey: lindsey@jetsetworldtravel.com

Major Traveler on the web

Email Emma: emma@majortraveler.com

Trade Secrets episode with Bob Joselyn: So you want to sell your travel agency? Here’s how

“Bulls, Owls, Lambs and Tigers: Personality Selling,” by Charles J. Clarke III 

From Travel Weekly, Surviving was the plan, thriving the result 

From TravelAge West, Why the merging of two boutique travel agencies ‘goes against the trends’ of consolidation

Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com 



Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license



See omnystudio.com/listener for privacy information.

This week on Trade Secrets, we go inside Epperly Travel’s 2021 acquisition of Jetset World Travel, and subsequent rebranding to Jetset, with founder and CEO Lindsey Epperly. She recounts lessons learned — for instance, her business partner and husband Jeremy Sulek’s mantra “silence breeds insecurity” — and we hear the proof in the pudding about good communication from one of her affiliates, Emma Major, founder of Major Traveler. Then, we open the Trade Secrets mailbag to answer a potpourri of questions from listeners with Lindsey and Emma, ranging from transitioning to travel from a previous career, to converting ocean cruisers to river cruisers and beyond.
<hr>
Further resources:
Jetset World Travel <a href="https://jetsetworldtravel.com/">on the web </a>
Email Lindsey: <a href="mailto:lindsey@jetsetworldtravel.com">lindsey@jetsetworldtravel.com</a>
Major Traveler <a href="https://majortraveler.com/">on the web</a> 
Email Emma: <a href="mailto:emma@majortraveler.com">emma@majortraveler.com</a>
Trade Secrets episode with Bob Joselyn: <a href="https://www.travelweekly.com/Podcasts/Trade-Secrets/So-you-want-to-sell-your-travel-agency">So you want to sell your travel agency? Here’s how</a> 
“<a href="https://www.amazon.com/Bulls-Owls-Lambs-Tigers-Personality/dp/B09BY81R4R">Bulls, Owls, Lambs and Tigers: Personality Selling</a>,” by Charles J. Clarke III 
From Travel Weekly, <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Epperly-Travel-pandemic-plan-Jetset-acquisition">Surviving was the plan, thriving the result </a>
From TravelAge West, <a href="https://www.travelagewest.com/Industry-Insight/Business-Features/Epperly-Travel-Jetset-World-Travel-Acquisition">Why the merging of two boutique travel agencies ‘goes against the trends’ of consolidation</a> 
<hr>
Need advice?
Call our hotline and leave a message: 201-902-2098
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
 
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
 
See omnystudio.com/listener for privacy information.

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners&rsquo; questions. Topics will range from business advice to industry trends, history and more &mdash; as long as it&rsquo;s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at <a href="http://travelweekly.com/podcasts">travelweekly.com/podcasts</a>.
<hr>
ABOUT YOUR HOSTS:
Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors&rsquo; 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives &mdash; the highs and lows that make them human.
<hr>
 Theme song: Sock Hop by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4387-sock-hop">https://incompetech.filmmusic.io/song/4387-sock-hop</a> License: <a href="https://filmmusic.io/standard-license">https://filmmusic.io/standard-license</a>
<hr>
See omnystudio.com/listener for privacy information

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