Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP’s logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency’s branding, making it instantly recognizable. This week, senior editors Emma Weissmann and Jamie Biesiada delve into all things branding with Jennifer, who uses the four Cs: Credibility, consistency, customer service and clout.

IN THIS EPISODE
1:05 - Meet Jennifer Doncsecz, president of VIP Vacations in Bethlehem, Pa.
1:46 - Our previous guest, travel advisor Sally Black, sparked our first question - listen to her shout-out of VIP’s branding.
2:28 - How does Jennifer do it? And, the four Cs of branding.
8:42 - Jennifer advises home-based agents who might not have physical assets like cars or billboards to use for branding.
12:42 - What kind of mistakes are new-to-the-industry travel advisors making when it comes to branding?
16:09 - A listener asks: What should you prioritize when branding?

FURTHER RESOURCES

New travel advisor businesses that will help the industry build back better - https://www.travelagewest.com/Industry-Insight/Business-Features/9-New-Travel-Advisor-Businesses-That-Will-Help-the-Industry-Build-Back-Better

Outsourcing for travel advisors: Recommendations for the hired help you need - https://www.travelagewest.com/Industry-Insight/Business-Features/Outsourcing-for-Travel-Advisors-5-Recommendations-for-the-Hired-Help-You-Need

Travel Genius Websites, for websites for travel agents - https://travelgeniuswebsites.com/

'Tique, for branding, websites and systems design - https://www.tiquehq.com/

Canva, for designing assets - https://www.canva.com/

Fiverr, for freelance business services - https://www.fiverr.com/

Some more sage words of advice from Jennifer on different topics:
Move it, don’t lose it - https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Move-it-dont-lose-it
Women helping women - https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Women-helping-women-at-Los-Cabos-retreat

NEED ADVICE? 

Email us: tradesecrets@travelweekly.com 

Theme song:

Sock Hop by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4387-sock-hop

License: https://filmmusic.io/standard-license

 

See omnystudio.com/listener for privacy information.

Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP&rsquo;s logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency&rsquo;s branding, making it instantly recognizable. This week, senior editors Emma Weissmann and Jamie Biesiada delve into all things branding with Jennifer, who uses the four Cs: Credibility, consistency, customer service and clout.
<hr>
IN THIS EPISODE
<ul>
<li aria-level="1">1:05 - Meet Jennifer Doncsecz, president of VIP Vacations in Bethlehem, Pa.</li>
<li aria-level="1">1:46 - Our previous guest, travel advisor Sally Black, sparked our first question - listen to her shout-out of VIP&rsquo;s branding.</li>
<li aria-level="1">2:28 - How does Jennifer do it? And, the four Cs of branding.</li>
<li aria-level="1">8:42 - Jennifer advises home-based agents who might not have physical assets like cars or billboards to use for branding.</li>
<li aria-level="1">12:42 - What kind of mistakes are new-to-the-industry travel advisors making when it comes to branding?</li>
<li aria-level="1">16:09 - A listener asks: What should you prioritize when branding?</li>
</ul>
<hr>
FURTHER RESOURCES
New travel advisor businesses that will help the industry build back better - <a href="https://www.travelagewest.com/Industry-Insight/Business-Features/9-New-Travel-Advisor-Businesses-That-Will-Help-the-Industry-Build-Back-Better">https://www.travelagewest.com/Industry-Insight/Business-Features/9-New-Travel-Advisor-Businesses-That-Will-Help-the-Industry-Build-Back-Better</a>
Outsourcing for travel advisors: Recommendations for the hired help you need - <a href="https://www.travelagewest.com/Industry-Insight/Business-Features/Outsourcing-for-Travel-Advisors-5-Recommendations-for-the-Hired-Help-You-Need">https://www.travelagewest.com/Industry-Insight/Business-Features/Outsourcing-for-Travel-Advisors-5-Recommendations-for-the-Hired-Help-You-Need</a>
Travel Genius Websites, for websites for travel agents - <a href="https://travelgeniuswebsites.com/">https://travelgeniuswebsites.com/</a>
'Tique, for branding, websites and systems design - <a href="https://www.tiquehq.com/">https://www.tiquehq.com/</a>
Canva, for designing assets - <a href="https://www.canva.com/">https://www.canva.com/</a>
Fiverr, for freelance business services - <a href="https://www.fiverr.com/">https://www.fiverr.com/</a>
Some more sage words of advice from Jennifer on different topics:
<ul>
<li aria-level="1">Move it, don&rsquo;t lose it - <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Move-it-dont-lose-it">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Move-it-dont-lose-it</a></li>
<li aria-level="1">Women helping women - <a href="https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Women-helping-women-at-Los-Cabos-retreat">https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/Insights/Women-helping-women-at-Los-Cabos-retreat</a></li>
</ul>
<hr>
NEED ADVICE?&nbsp;
Email us: <a href="mailto:tradesecrets@travelweekly.com">tradesecrets@travelweekly.com </a>
<hr>
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
&nbsp;
See omnystudio.com/listener for privacy information.

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at travelweekly.com/podcasts.

ABOUT YOUR HOSTS:

Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.

Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.


Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

See omnystudio.com/listener for privacy information

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners&rsquo; questions. Topics will range from business advice to industry trends, history and more &mdash; as long as it&rsquo;s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at <a href="http://travelweekly.com/podcasts">travelweekly.com/podcasts</a>.
<hr>
ABOUT YOUR HOSTS:
Jamie Biesiada is a senior editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors&rsquo; 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives &mdash; the highs and lows that make them human.
<hr>
 Theme song: Sock Hop by Kevin MacLeod Link: <a href="https://incompetech.filmmusic.io/song/4387-sock-hop">https://incompetech.filmmusic.io/song/4387-sock-hop</a> License: <a href="https://filmmusic.io/standard-license">https://filmmusic.io/standard-license</a>
<hr>
See omnystudio.com/listener for privacy information

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