In the wake of the horrific school shooting in Florida, well organized activists have embarked on a strategy of attacks against the NRA. Some have attempted to brand the NRA as a terrorist organization, and companies have been bullied into dropping businesses ties with it. It hasn't worked.
In fact, analysis by Bowyer research published recently on Townhall Finance shows that on-line inquiries about membership in the NRA reached the highest levels ever recorded.
In other words, large numbers of Americans saw these attacks and instead of running away from the NRA, started researching how they can sign up! And those companies which ended business relations with NRA have suffered sharp declines in public favorability.
Apparently Americans like the whole Bill of Rights despite political attacks on parts of it.