Anheuser-Busch just laid off 400 employees. Those were folks working for the company proper. It doesn't count losses at affiliated but independent distributors.
Bud Light has now lost its role as the top beer in America to a Mexican brand.
Distributors are worried that the beer stuck in inventory will go stale. And some analysts think the brand will never recover, all because someone in marketing decided to shake up the beer's alleged Frat Boy image. Bud Light drinkers noticed and stopped buying it. I guess men dressed up as women are not the role models they were looking for.
I have a simpler plan. Instead of 400-plus layoffs, try one layoff first, the CEO of the company. He’s in charge of reputational management and has repeatedly blown opportunities to simply apologize to customers and to investors.
If that doesn’t work, then investors need to start voting members off the board. A mistake this big requires the king’s head to roll, not the sacrifice of some mid-level pawns.