I recently attended the annual shareholder meeting of Microsoft where, as an investor, I put a question to the management of the company asking why Microsoft, like so many other companies these days, seems to feel the need to divert attention away from their day job and dabble in divisive political issues.

Turns out that I’m not the only one who shared that concern.

The moderator said many people were asking about that on both sides. This is real progress. It used to be that Christians and conservatives were completely MIA from this new front in the cultural battlefield. We didn’t show up—and thus we lost by forfeit.

But things are changing: Brad Smith—Microsoft’s President—responded by saying business leaders do not need to, “speak out on every issue under the sun” and should stick to issues directly related to business concerns. That’s a step in the right direction, but it’s not enough.

We all need to do more.