In this episode of WORK, Erika talks about the Labubu craze, ethics of A.I and also sits down with Jess Cervellon—fractional CMO, entrepreneur, and founder of She Innovates—about what it really takes to build a career on your own terms. They get into the realities of juggling multiple clients, the myths around networking, and why personal branding isn’t just for influencers. It’s a conversation about boundaries, intuition, and how to create a business that actually works for you.