Episode 38 of Tip of the Iceberg Podcast features two interviews: one with Mary Coppola, VP of marketing and communications for the United Fresh Produce Association, and one with Joe Watson, VP of membership and engagement with the Produce Marketing Association, and Steve Patt, director of business development for Tourtellot & Co.

The Packer's retail editor Ashley Nickle speaks with Coppola about United's upcoming BrandStorm event and the slew of marketing topics that will be covered there, and later in the episode Nickle discusses with Watson and Patt the new Essentials of Produce at Retail training course that PMA has developed for entry-level produce retail associates. 

In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!

Episode 38 of Tip of the Iceberg Podcast features two interviews: one with Mary Coppola, VP of marketing and communications for the United Fresh Produce Association, and one with Joe Watson, VP of membership and engagement with the Produce Marketing Association, and Steve Patt, director of business development for Tourtellot &amp; Co.
The Packer's retail editor Ashley Nickle speaks with Coppola about United's upcoming BrandStorm event and the slew of marketing topics that will be covered there, and later in the episode Nickle discusses with Watson and Patt the new Essentials of Produce at Retail training course that PMA has developed for entry-level produce retail associates.&nbsp;
In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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