In this episode, I talk with Adriane Rippberger, group account director from Curious Plot marketing agency, which handles The Mushroom Council’s highly successful promotional campaigns, including partnerships with celebrity chefs, Food Network and being called the “it” food in New York Times trends lists. The Blended Burger Project, or The Blend, has even converted mushroom avoiders like me. I’ve learned I love the savory flavor of mushrooms, and when they’re minced and sauteed, the spongy, slippery texture is gone — so now I am a fan of blended burgers and other innovative ideas for incorporating mushrooms into my diet.

Our websites: producemarketguide.com and thepacker.com 

LinkedIn:PMG: Produce Market Guide and The Packer

Instagram:@packernews  and @producemktguide 

Facebook:@ProduceMktGuide and @PackerNews

Twitter:@produceretailer and @thepacker 

To find our guests:

The Mushroom Council website: https://www.mushroomcouncil.com/ and also https://blenditarian.com.

Instagram: @MushroomCouncil https://www.instagram.com/MushroomCouncil/

Facebook: @MushroomCouncil https://www.facebook.com/MushroomCouncil

Twitter: @MushroomCouncil https://twitter.com/MushroomCouncil

Pinterest: @MushroomCouncil https://www.pinterest.com/MushroomCouncil/

YouTube: @Mushroom Council https://www.youtube.com/c/MushroomCouncil

TikTok: @TheMushroomCouncil https://www.tiktok.com/@themushroomcouncil

In this episode, I talk with Adriane Rippberger, group account director from Curious Plot marketing agency, which handles The Mushroom Council&rsquo;s highly successful promotional campaigns, including partnerships with celebrity chefs, Food Network and being called the &ldquo;it&rdquo; food in New York Times trends lists. The Blended Burger Project, or The Blend, has even converted mushroom avoiders like me. I&rsquo;ve learned I love the savory flavor of mushrooms, and when they&rsquo;re minced and sauteed, the spongy, slippery texture is gone &mdash; so now I am a fan of blended burgers and other innovative ideas for incorporating mushrooms into my diet.
Our websites: <a href="https://www.producemarketguide.com/">producemarketguide.com</a> and <a href="https://www.thepacker.com/">thepacker.com&nbsp;</a>
LinkedIn: <a href="https://www.linkedin.com/company/produce-market-guide/">PMG: Produce Market Guide</a> and <a href="https://www.linkedin.com/company/thepacker">The Packer</a> <a href="https://www.linkedin.com/company/thepacker"></a>
Instagram: <a href="https://www.instagram.com/packernews/">@packernews </a> and <a href="https://www.instagram.com/producemktguide/">@producemktguide&nbsp;</a>
Facebook: <a href="https://www.facebook.com/ProduceMktGuide">@ProduceMktGuide</a> <a href="https://www.facebook.com/ProduceMktGuide"></a> and <a href="https://www.facebook.com/packernews">@PackerNews</a> <a href="https://www.facebook.com/packernews"></a>
Twitter: <a href="https://twitter.com/produceretailer">@produceretailer </a>and <a href="https://twitter.com/thepacker">@thepacker&nbsp;</a>
To find our guests:
The Mushroom Council website: <a href="https://www.mushroomcouncil.com/">https://www.mushroomcouncil.com/</a> and also <a href="https://blenditarian.com">https://blenditarian.com</a>.
Instagram: @MushroomCouncil <a href="https://www.instagram.com/MushroomCouncil/">https://www.instagram.com/MushroomCouncil/</a>
Facebook: @MushroomCouncil <a href="https://www.facebook.com/MushroomCouncil">https://www.facebook.com/MushroomCouncil</a>
Twitter: @MushroomCouncil <a href="https://twitter.com/MushroomCouncil">https://twitter.com/MushroomCouncil</a>
Pinterest: @MushroomCouncil <a href="https://www.pinterest.com/MushroomCouncil/">https://www.pinterest.com/MushroomCouncil/</a>
YouTube: @Mushroom Council <a href="https://www.youtube.com/c/MushroomCouncil">https://www.youtube.com/c/MushroomCouncil</a>
TikTok: @TheMushroomCouncil <a href="https://www.tiktok.com/@themushroomcouncil">https://www.tiktok.com/@themushroomcouncil</a>

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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