In this episode, we learn all about hatch chile season at how this retailer makes it a big-time event at his grocery stores.

Grown in New Mexico, the hatch chile promotions seem exclusively for the lucky shoppers in the Midwest and West of the U.S., so I seriously have some FOMO, or fear of missing out. But it’s a great inspiration for all our regions, how we can take a limited-time produce item that grows in your area and really generate excitement and urgency. So who is the guest on this episode?

We talk with Scott Wiggans, the produce director of California-based Bristol Farms, Lazy Acres Natural Market and New Leaf Community Markets, all part of Good Food Holdings. He confirms where the heat is really stored in the chile, how the texture is so buttery — yes, buttery — and how his retail company transforms shoppers into bonafide hatch heads.

SHOW NOTES

To find us:
Our websites: com, thepacker.com and ProduceEDU.com.
Email: news@thepacker.com and artists@producemarketguide.com
LinkedIn: PMG: Produce Market Guide and The Packer
Instagram:@packernews and @producemktguide
Facebook:@ProduceMktGuide and @PackerNews
Twitter:@produceretailer and @thepacker

To find our guest:
Website:com, NewLeaf.com, LazyAcres.com
Facebook: @bristolfarms, @newleafcmarkets, @lazyacresmarket
Instagram: @bristolfarms, @newleafcmarket, @lazyacresmarket

In this episode, we learn all about hatch chile season at how this retailer makes it a big-time event at his grocery stores.
Grown in New Mexico, the hatch chile promotions seem exclusively for the lucky shoppers in the Midwest and West of the U.S., so I seriously have some FOMO, or fear of missing out. But it’s a great inspiration for all our regions, how we can take a limited-time produce item that grows in your area and really generate excitement and urgency. So who is the guest on this episode?
We talk with Scott Wiggans, the produce director of California-based Bristol Farms, Lazy Acres Natural Market and New Leaf Community Markets, all part of Good Food Holdings. He confirms where the heat is really stored in the chile, how the texture is so buttery — yes, buttery — and how his retail company transforms shoppers into bonafide hatch heads.
SHOW NOTES
To find us:
<ul>
<li>Our websites: <a href="https://www.producemarketguide.com/">com</a>, <a href="https://www.thepacker.com/">thepacker.com</a> and <a href="https://produceedu.com/">ProduceEDU.com</a>.</li>
<li>Email: <a href="mailto:news@thepacker.com">news@thepacker.com</a> and <a href="mailto:artists@producemarketguide.com">artists@producemarketguide.com</a></li>
<li>LinkedIn: PMG: <a href="https://www.linkedin.com/company/produce-market-guide/">Produce Market Guide</a> and <a href="https://www.linkedin.com/company/thepacker">The Packer</a></li>
<li>Instagram: <a href="https://www.instagram.com/packernews/">@packernews</a> and <a href="https://www.instagram.com/producemktguide/">@producemktguide</a></li>
<li>Facebook: <a href="https://www.facebook.com/ProduceMktGuide">@ProduceMktGuide</a> and <a href="https://www.facebook.com/packernews">@PackerNews</a></li>
<li>Twitter: <a href="https://twitter.com/produceretailer">@produceretailer</a> and <a href="https://twitter.com/thepacker">@thepacker</a></li>
</ul>
To find our guest:
<ul>
<li>Website: <a href="https://www.bristolfarms.com/">com</a>, <a href="https://www.newleaf.com/">NewLeaf.com</a>, <a href="https://www.lazyacres.com/">LazyAcres.com</a></li>
<li>Facebook: <a href="https://www.facebook.com/bristolfarms">@bristolfarms</a>, <a href="https://www.facebook.com/NewLeafCMarkets/">@newleafcmarket</a><a href="https://www.facebook.com/NewLeafCMarkets/">s</a>, <a href="https://www.facebook.com/LazyAcresMarket/">@lazyacresmarket</a></li>
<li>Instagram: <a href="https://www.instagram.com/bristolfarms/">@bristolfarms</a>, <a href="https://www.instagram.com/newleafcmarket/">@newleafcmarket</a>, <a href="https://www.instagram.com/lazyacresmarket/">@lazyacresmarket</a></li>
</ul>

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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