This week, we talk with John Purcell, CEO and president of Unfold, a seed genetics company launched in 2020 to help specifically vertical indoor farms. Seeds for these farms have different needs with such tight, controlled environments. Plus, whatever can be done to keep costs down with all those upfront infrastructure costs and energy expenditures, I’m sure is welcome.

We’ll learn how retailers are responding and what vertically grown products besides leafy greens are most likely to appear on store shelves next.

This week, we talk with John Purcell, CEO and president of Unfold, a seed genetics company launched in 2020 to help specifically vertical indoor farms. Seeds for these farms have different needs with such tight, controlled environments. Plus, whatever can be done to keep costs down with all those upfront infrastructure costs and energy expenditures, I&rsquo;m sure is welcome.
We&rsquo;ll learn how retailers are responding and what vertically grown products besides leafy greens are most likely to appear on store shelves next.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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