Episode 24 of Tip of the Iceberg Podcast features an interview with Rebecca Catlett, director of marketing and communications for British Columbia-based Okanagan Specialty Fruits, about the company's marketing strategy around its bioengineered non-browning Arctic apples.

Catlett discusses terminology — GMO, gene-edited, genetically engineered, bioengineered, etc. — and details how Okanagan has communicated with consumers about Arctic apples, including where bioengineering fits into the story and what questions consumers have had about the process.

In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!

Episode 24 of Tip of the Iceberg Podcast features an interview with Rebecca Catlett, director of marketing and communications for British Columbia-based Okanagan Specialty Fruits, about the company's marketing strategy around its bioengineered non-browning Arctic apples.
Catlett discusses terminology &mdash; GMO, gene-edited, genetically engineered, bioengineered, etc. &mdash; and details how Okanagan has communicated with consumers about Arctic apples, including where bioengineering fits into the story and what questions consumers have had about the process.
In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.

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